.png)
AI & Automation
Market Trends
How Agentic AI Is Changing Market Research in M&A
See how agentic AI is transforming the market research process in M&A, from mapping markets, to enriching company data, to analyzing structure, to testing deal theses.
Review Data Insights: The Top 10 Toy Stores in the US
These 10 top-rated toy stores in the US reveal how customer review data helps estimate revenue for private company targets.
.webp)
The holiday season is upon us and consumers are doing some heavy-duty shopping. Those who want to avoid buying toys for their little ones from big-box stores or online giants are turning to customer reviews to find the best local shops.
But review data doesn’t only matter to customers — it can also help middle market dealmakers generate revenue estimates.
The number and quality of online reviews can indicate market leadership and the size of the customer base, leading to revenue. This is especially useful for companies that have a smaller online presence, like local toy stores.
Below, we used Grata review data to compile a list of the 10 highest-rated privately owned toy stores in the US. These companies sell a variety of toys, games, and collectibles, and they have all earned 4.6 stars and above for their services.
Grata users can see more US-based privately owned toy stores with average ratings of 4 stars and above here.
Mockingbird Lane Toys and Collectibles
Location: Lawrence, KS
Ownership: Bootstrapped
Average rating: 5 stars
Number of reviews: 327
Mockingbird Lane Toys and Collectibles is a retail store offering a wide range of modern and vintage toy collectibles, including G.I. Joe, Transformers, DC, Marvel, horror-themed items, and more.
Chubzzy Wubzzy
Location: New Jersey
Ownership: Bootstrapped
Average rating: 5 stars
Number of reviews: 221
Chubzzy Wubzzy Toys & Collectibles is a family-owned and operated retail shop that sells a wide range of toys and collectible products, both old and new.
Radar Toys
Location: Eugene, OR
Ownership: Bootstrapped
Average rating: 4.8 stars
Number of reviews: 905
Radar Toys is a specialty retailer that offers a wide range of toys, collectibles, and pop culture merchandise. Its product offerings include POP figures, mystery toys, plush figures, model kits, and various collectible figures from popular franchises such as DC Comics, Disney, Marvel, and Star Wars.
Nakama Toys
Location: Chicago, IL
Ownership: Bootstrapped
Average rating: 4.8 stars
Number of reviews: 350
Nakama Toys is a retail company that offers a wide range of collectible toys, action figures, model kits, and scale statues.
All Time Toys
Location: Sykesville, MD
Ownership: Bootstrapped
Average rating: 4.8 stars
Number of reviews: 161
All Time Toys is a retail company that specializes in selling toys, games, and pop culture collectibles.
Funky Monkey Toys
Location: Oxford, MI
Ownership: Bootstrapped
Average rating: 4.8 stars
Number of reviews: 120
Funky Monkey Toys is a retail store that offers a wide range of toys and games for children of all ages.
Kawaii Gifts
Location: Pittsburgh, PA
Ownership: Bootstrapped
Average rating: 4.7 stars
Number of reviews: 269
Kawaii Gifts is a retailer that specializes in offering a wide range of cute and kawaii-themed products, including stationery, plush toys, apparel, accessories, K-Pop merchandise, and more.
Tiddlywinks Toys and Games
Location: Orange, CA
Ownership: Bootstrapped
Average rating: 4.7 stars
Number of reviews: 106
Tiddlywinks Toys and Games is a retailer that offers a wide range of toys and games for children of all ages.
Brad’s Toys
Location: Henderson, NV
Ownership: Bootstrapped
Average rating: 4.6 stars
Number of reviews: 845
Brad's Toys is a retail company that offers a wide range of toys, collectibles, and related accessories such as Funko Pops, action figures, comic books, and other pop culture merchandise.
Holocron
Location: Fort Worth, TX
Ownership: Bootstrapped
Average rating: 4.6 stars
Number of reviews: 684
Holocron Toy Store is a retail store that specializes in offering a wide range of Star Wars themed toys and collectibles.
Subscribe to our newsletter
Monthly tactics from Grata’s team and operators.
Related Articles
From market trends to career advice, Grata’s content fuels smarter decisions.
Market Trends
Data/Analytics
Introducing Grata's Private Market Index
Private Market Index gives dealmakers an earlier view into active M&A activity so they can prioritize sectors, validate theses, and act before their competitors.
Market Trends
Private Equity
Corporate Development
Sector Spotlight: Sports Betting
Discover the trends driving growth in the global sports betting sector, from expanding legalization to key media partnerships to mobile usage.
.png)
Market Trends
Private Equity
Corporate Development
The PE Playbook: Sports Services
Discover all of the trends that private market dealmakers need to know about the global sports services industry, from how the industry is fragmented to high-growth sectors to geographical opportunities.
.webp)
AI & Automation
How Agentic AI Is Changing M&A Workflows
Agentic AI is set to transform the M&A world. Learn about how the revolutionary tech is changing each step of the dealmaking process in this article from Grata.
Acquisition
Buy-Side
Market Trends
The 5 US Industries Most Crowded with Dealmakers and Short on Sellers
Grata data reveals five U.S. industries crowded with dealmakers but short on willing sellers—and why early deal intelligence matters more than ever.
.png)
Diligence
Data/Analytics
AI & Automation
Virtual Data Rooms in Private Market Dealmaking: From Sourcing to Secure Diligence
Private market dealmaking doesn't stop at discovery. When your team is ready to move from opportunity identification to secure diligence, you need a purpose-built M&A data room to help manage confidential information, buyer engagement, Q&A, and transaction workflows with confidence.
