Grata vs ZoomInfo

Grata is a private company intelligence engine and the best tool for finding executive contacts. Dealmakers need an AI-powered company search, not just a contact database.
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Expand Your Search

ZoomInfo’s contact database of over 150 million contact records may be the right fit for sales or recruitment, but dealmakers need more. As a private company intelligence engine, Grata equips dealmakers in private equity, investment banking, corporate development, and consulting firms to find and research middle market companies. Grata’s platform also surfaces the right executive contacts needed to seamlessly engage with companies

Executive Contact Accuracy

The key to deal sourcing is engaging the right contact before your competitors. Grata’s contact data is concentrated on executive profiles: middle market owners and founders. With Grata, you’ll find more decision makers, and less noise.

In a concentrated test on the same sample of companies, Grata’s company and executive contact coverage won out over ZoomInfo. Grata displayed more executive profiles with fresher data.

Investors are busy making deals. We understand not everyone has the time to conduct a contact search themselves. Let Grata do the contact searching for you with our on-demand Contact Enrichment Program. Our Contact Enrichment Program allows users to request a search for contacts for companies with missing data. Users can request a search for executive contacts for up to 300 companies per week. 

Use the Right Tools for Your Strategy

ZoomInfo’s contact database includes an array of job titles. Grata focuses on the executive contacts you need to close a deal.

ZoomInfo
Grata
Grata's Contact Enrichment
10
08
06
04
02
00
Contact
Data
(Title and Email)
Executive
Contact
Coverage
Contact Data
Verification
(Website)
ZoomInfo
Grata
Grata's Contact Enrichment
10
08
06
04
02
00
Contact
Data
(Title and Email)
Executive
Contact
Coverage
Contact Data
Verification
(Website)
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When to Use Grata
When to Use ZoomInfo
Reviewing a company’s funding and ownership data alongside executive contact information.
Looking for sales decision makers.
Building a list of similar companies (comp set) in seconds.
Looking for buyer intent scores.
Looking for expansive profiles that include quarterly growth breakdowns, revenue estimates, employee count, and more.
Recruiting new talent for your team.
Reviewing a company’s funding and ownership data alongside executive contact information.
Building a list of similar companies (comp set) in seconds.
Looking for expansive profiles that include quarterly growth breakdowns, revenue estimates, employee count, and more.
Looking for sales decision makers.
Looking for buyer intent scores.
Recruiting new talent for your team.

Technology-Driven Means More Searchable Results

Grata is not a database, it is an ever-expanding universe of company search.
1
Company refresh every second
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50
Searches logged per hour
150,000
Data points added per day
add data
8.5 million
Searchable companies
building company icon

Searching Company Profiles

Both Grata and SourceScrub allow you to search through company profiles, but with a few key differences.

SourceScrub’s keyword search matches against a short 2-3 sentence human-written company description, greatly limiting investors with the results that come up in a search for keywords. This kind of search restricts thematic-based sourcing.

The reason behind proprietary sourcing is to find and approach a company first. SourceScrub lists show the same companies in the same order for every investors. Your competitors are seeing all of the same companies that you are in SourceScrub. To be first in line, you need the competitive edge that Grata’s search provides.

With more companies to search through, Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.

Look at Examples

To top that off, Grata Includes evidence of why the company appears in the results as well as a comprehensive preview of the company within the search experience, allowing you to dig deeper or add more filters appropriately to hone in your search.

But the biggest difference between SourceScrub and Grata’s search results is a tool called “Similar Search.”

Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.

Clicking one button, “Similar Search” will automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.

Looking for car washes with subscription services? Easy.
grata app
Looking for bootstrapped commercial HVAC services? No problem.
grata app
Let’s get more specific. Can Grata find companies that specialize in accidental reconstruction with a focus on fires and explosions in Texas? Yes, yes it can.
grata app

Searching Middle Market Companies

Companies that fall under the US middle market banner account for 99% of all businesses and 50% of GDP–an overwhelming amount of investment opportunities. But dealmakers first need to identify those companies. That’s where Grata comes in.

Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.

Grata also includes evidence of why the company appears in the results as well as a comprehensive preview of the company within the search experience, allowing you to dig deeper or add more filters appropriately to hone in your search.

Looking for car washes with subscription services? Easy.
grata app
Looking for bootstrapped commercial HVAC services? No problem.
grata app
Let’s get more specific. Can Grata find companies that specialize in accident reconstruction with a focus on fires and explosions in Texas?
Yes, yes it can.
grata app
Grata UI

Similar Company Search

Grata also has a feature called “Similar Search.”

Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.

Clicking one button, “Similar Search” will automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.

Don’t miss out on a company just because it doesn’t have a ZoomInfo profile yet.

How Do Grata Features Compare
ZoomInfo
grata white favicon
Grata
Company search with executive contact information, intended for dealmakers interested in investing in private middle market companies.
Use case
Contact search for emails and limited phone numbers via full organization charts, job titles, or industry, with sales/recruiting focused features.
Search
Keyword (based on descriptions), industry codes.
Keyword on full company websites.
Similar Company Search
N/A
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Pre-built Lists
Industries
Sectors and markets
API
Conferences/Events
x
List Expansion
x
Funding Signals
x
Use case
Company search with executive contact information, intended for dealmakers interested in investing in private middle market companies.
Search
Keyword on full company websites.
Similar Company Search
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Pre-built Lists
Sectors and markets
API
Conferences/Events
List Expansion
Funding Signals
Use case
Contact search for emails and limited phone numbers via full organization charts, job titles, or industry, with sales/recruiting focused features.
Search
Keyword (based on descriptions), industry codes.
Similar Company Search
N/A
Pre-built Lists
Industries
API
Conferences/Events
x
List Expansion
x
Funding Signals
x
FAQs
How accurate is Grata compared to ZoomInfo?
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Job titles are constantly in flux. No software will provide 100% accuracy around emails or phone numbers. But Grata focuses on executive contacts; owners and founders who are less likely to leave their positions. This results in a higher accuracy rate.

In addition, 2022 research found that with the same sample set of companies, Grata’s company and executive contact coverage won out against ZoomInfo. Grata had 7% more executive contact coverage.

How often are contacts refreshed?
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ZoomInfo states that its database is updated daily by scanning online sources and a network of contributors. But not every profile is updated daily. At Grata, every company profile is refreshed on a monthly/quarterly basis depending on the sector.

How can I discover new companies in Grata vs ZoomInfo?
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ZoomInfo allows you to search companies by industry. Grata gives you the power you need to discover you next big deal. You can search thematically in Grata using keywords that scan a company’s entire website, find pre-built lists (conferences, industries, etc.). or create a list of similar companies (comp sets) in seconds. 

"We can use Google, LinkedIn Sales Navigator, ZoomInfo, AND SourceScrub, or we can simply use Grata. Grata is more dynamic, complete, and fits the profile of a searcher better."
Aaron Perrine, Trilogy Search Partners
testimonials
Aaron Perrine
"I previously used to have to do detective work to find good companies to call on. I've used many sources and evaluated many companies, and if I had to design a perfect tool for this it would be pretty close to Grata."
Frank Leibly, Alcon Partners
testimonials
"Grata removes the friction in finding private companies. Instead of spending countless hours sifting through databases and websites, we can find the information we need on middle-market companies through Grata. This has been essential for us to expand our reach and deliver care in today’s fast-moving market."
Shale Gulbas, Cypress Growth Capital
testimonials
Shale Gulbas
Experience Grata
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