Grata vs ZoomInfo
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Expand Your Search
ZoomInfo’s contact database of over 150 million contact records may be the right fit for sales or recruitment, but dealmakers need more. As a private company intelligence engine, Grata equips dealmakers in private equity, investment banking, corporate development, and consulting firms to find and research middle market companies. Grata’s platform also surfaces the right executive contacts needed to seamlessly engage with companies
Executive Contact Accuracy
The key to deal sourcing is engaging the right contact before your competitors. Grata’s contact data is concentrated on executive profiles: middle market owners and founders. With Grata, you’ll find more decision makers, and less noise.
In a concentrated test on the same sample of companies, Grata’s company and executive contact coverage won out over ZoomInfo. Grata displayed more executive profiles with fresher data.
Investors are busy making deals. We understand not everyone has the time to conduct a contact search themselves. Let Grata do the contact searching for you with our on-demand Contact Enrichment Program. Our Contact Enrichment Program allows users to request a search for contacts for companies with missing data. Users can request a search for executive contacts for up to 1,500 companies per week.
Use the Right Tools for Your Strategy
ZoomInfo’s contact database includes an array of job titles. Grata focuses on the executive contacts you need to close a deal.
Contact Enrichment
Contact Enrichment
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Technology-Driven Means More Searchable Results
Searching Middle Market Companies
Companies that fall under the US middle market banner account for 99% of all businesses and 50% of GDP–an overwhelming amount of investment opportunities. But dealmakers first need to identify those companies. That’s where Grata comes in.
Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.
Grata also includes evidence of why the company appears in the results as well as a comprehensive preview of the company within the search experience, allowing you to dig deeper or add more filters appropriately to hone in your search.
Similar Company Search
Grata also has a feature called “Similar Search.”
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Clicking one button, “Similar Search” will automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.
Don’t miss out on a company just because it doesn’t have a ZoomInfo profile yet.
Job titles are constantly in flux. No software will provide 100% accuracy around emails or phone numbers. But Grata focuses on executive contacts; owners and founders who are less likely to leave their positions. This results in a higher accuracy rate.
In addition, 2022 research found that with the same sample set of companies, Grata’s company and executive contact coverage won out against ZoomInfo. Grata had 7% more executive contact coverage.
ZoomInfo states that its database is updated daily by scanning online sources and a network of contributors. But not every profile is updated daily. At Grata, every company profile is refreshed on a monthly/quarterly basis depending on the sector.
ZoomInfo allows you to search companies by industry. Grata gives you the power you need to discover your next big deal. You can search thematically in Grata using keywords that scan a company’s entire website, find pre-built lists (conferences, industries, etc.). or create a list of similar companies (comp sets) in seconds.
