Know Who’s in the Room and Why It Matters

Turn every event into a sourcing opportunity. Grata tracks over 25,000 industry conferences, expos, and trade shows so you know who’s attending, who to meet, and how to make every trip count.

Make the Most of Your Travels

Plan Around Strategic Events

Use Grata to plan your travel calendar and outreach strategy around the events that matter. Know who’s going before you get there.

Identify Company Attendance

See which companies are attending conferences in your vertical. Get real-time visibility into emerging players, competitors, and category leaders.

Stay Ahead of the Game with Autopilot

Grata Autopilot transforms your event prep by automatically monitoring your saved conferences and target lists.

Surface Similar Companies Nearby

Leverage Grata’s Similar Search to map and save similar companies attending adjacent events. Expand your pipeline and refine your targeting.

Maximize Face Time with Key Targets

Build targeted outreach lists based on verified attendees. Schedule high-impact meetings ahead of time and arrive with context.

Unlock the Power of Event Intelligence.

Used by leading sourcing teams to maximize ROI on travel and conferences.

CONFERENCES & EVENTS

See the events that matter - and who matters at them

Define your market, surface high-value conferences, and understand exactly which companies and contacts to prioritize before you show up.

Define

Define your comps set with purpose-built industry and financial filters

Discover

Identify strategic targets, competitors, or investors attending the same events

Analyze

Capture hidden subsegments and market adjacencies with comprehensive tagging.

Target

Build lists, find contact info, and coordinate with your team before big events

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COMPANIES

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PRIVATE FINANCIALS

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HISTORICAL TRANSACTIONS

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CURATED CONFERENCE LISTS

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STRATEGIC BUYERS & SPONSORS

WHY CUSTOMERS LOVE GRATA

Customer Testimonials

"We're very conference-focused, and Grata’s lists aligned with our goals. We email contacts to say we're attending and interested in their sector, and we set up meetings whenever possible. The process has been very efficient."

Anonymous

PE Firm

"Grata's Conferences feature is super helpful — I don't have to waste time manually search every business from an expo sheet. Having the list already built out makes the process much more efficient. Even lists from previous years gets work out of the way."

Anonymous

Middle Market PE Firm

Frequently asked questions

Why do deal teams attend industry conferences and events?

Teams use events to connect with other dealmakers, meet founders, generate warm leads, explore niche sectors, stay up to date on industry trends, and uncover opportunities that don’t surface through traditional research.

How do firms track conversations and follow-ups after an event?

Most teams rely on disparate notes, emails, and spreadsheets, making it difficult to keep post-event outreach organized and aligned across the team.

Why is event sourcing important for private-market deal flow?

Conferences give buyers early access to emerging companies, operator insights, and sector trends long before they appear in databases.

How does Grata help deal teams prepare for a conference?

Grata lets users research companies, tag targets, review profiles, and build prioritized meeting lists so teams maximize every conversation. Grata’s mobile app, Grata Go, also enables dealmakers to easily access their saved lists, notes, and more on the event floor.

Can Grata reveal which companies attending an event match our investment criteria?

Yes. Teams can search attendee lists and narrow down companies by industry, size, ownership, growth signals, and other attributes to identify the highest-fit prospects.

How does Grata support in-event execution for deal teams?

Users can pull up live company profiles, see leadership contacts, take notes, and update target status directly from the platform or mobile app during meetings.