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Your first mover advantage

Don’t miss out on companies preparing to sell. Find and engage targets 6-12 months before the process becomes competitive.

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Proprietary data you can’t find anywhere else 

Powerful insights 

When back tested, Seller Intent predicted 98% of U.S. and 89% of EMEA mid-market to large-cap deals in 2025

Early visibility

Surface live indicators of early sale preparation through our proprietary, behavior-based model

Stay Ahead of the Game with Autopilot

Prioritize outreach 

Firmographic intent scores are generated & updated weekly 

Surface Similar Companies Nearby

Engage strategically 

Tailor messaging based on changes in company activity. 

Maximize Face Time with Key Targets

Non-competitive deals 

Find opportunities 6-12 months before they go to market & reach deals first 

When back tested against completed transactions, Seller Intent accurately predicted:

0%

U.S.

0%

EMEA

mid-market to large-cap deals in 2025*

*All signals were predicted months before public announcements

SELLER INTENT

Simpler sourcing. Better results.

Early intent signals, embedded into your existing sourcing workflows. Identify & action on opportunities months before competitors even know to look. 

Define

Set your search criteria

Discover

Intent scores are calculated and embedded directly in company profiles

Analyze

Assess score trendlines over the last 12 months for historical context

Target

Reach high intent opportunities first

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Insight into the earliest deals in the market

Trusted by 1000+ customers.

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Most firms see deal signals after the market moves. Seller Intent surfaces them before.

See the accuracy data behind the model.

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WHY CUSTOMERS LOVE GRATA

Customer Testimonials

"Seller Intent made the value click immediately when we saw it line up with a very recent acquisition. It turned the concept from interesting to tangible."

"This is gold. We’re getting this information way earlier than we would anywhere else."

Frequently asked questions

What exactly does Seller Intent predict?

Seller Intent predicts the likelihood that a company is preparing for a potential sale, not whether a transaction is guaranteed to occur. Preparation may include exploring strategic options, evaluating outcomes, or positioning the business for a future transaction. Many companies that prepare do not ultimately transact, and Seller Intent is designed to surface that early activity rather than only confirmed outcomes. 

How far in advance can Seller Intent identify potential transactions? 

Seller Intent signals typically emerge 6 to 12 months before a transaction is publicly announced, and in some cases earlier. This window allows teams to engage companies before traditional indicators—such as bankers, announcements, or virtual data rooms—become visible to the broader market. 

How accurate is Seller Intent? 

When evaluated against completed transactions, Seller Intent predicted 98% of U.S. deals, 89% of EMEA deals, and 75% of global mid-market to large-cap deals in 2025. These results reflect a design choice to prioritize early detection and recall over narrow precision. Performance varies by company size, market activity, and available digital signals. 

How should teams use Seller Intent in practice? 

Seller Intent is most effective when used to: 

  • Prioritize outreach within large target lists 
  • Time engagement based on changes in activity 
  • Monitor companies over time rather than rely on one-time signals 

It is best used alongside firmographic data, relationship context, and human judgment—not as a standalone decision engine. 

How often is Seller Intent updated? 

Seller Intent is updated on a regular weekly basis, allowing teams to observe changes in activity over time rather than relying on static labels or snapshots. 

How does Seller Intent differ from Grata’s Exit Readiness feature?

Exit Readiness signals rely on firmographic or historical attributes such as ownership structure, time since last transaction, and founder age. Seller Intent is behavior-based and forward-looking, allowing teams to identify potential opportunities earlier in the transaction lifecycle.

Resources that can help you find your next target