With competitive deal environments, timing is everything. Late movers find that opportunities are crowded, prices are inflated, and leverage is limited. But most transactions are never publicly marketed, and traditional deal rumors & announcements appear too late to be useful.
And therein lies the problem: no reliable way for teams to consistently stay ahead of the market.
At least that was the problem...before we released Seller Intent.
Seller Intent is our new, proprietary data designed to help teams identify companies preparing to sell, 6–12 months before a transaction reaches the market. Powered by a cutting-edge behavior‑based model, Seller Intent gives teams early visibility into opportunities others won’t see until it’s too late.
When back-tested against completed transactions, Seller Intent predicted 98% of U.S. and 89% of EMEA mid-market to large-cap deals in 2025. For each of these transactions, our model observed intent signals months before public announcements.
Move Earlier Than Traditional Signals Ever Could
Most “intent” offerings currently in-market are reactive, relying on historical data to infer when a company might transact.
Seller Intent takes a fundamentally different approach. Rather than guessing based on static firmographics, Seller Intent monitors aggregated, anonymized research at scale to flag companies that are actively in the early stages of exploring a sale.
This real-time in-market intelligence is translated into a dynamic Intent score within Grata, updated weekly, and tracked over time, allowing teams to spot accelerating sale preparation long before a banker is hired or a process launches.
How Seller Intent Accelerates Existing Workflows
Seller Intent seamlessly integrates into existing sourcing workflows for fast, immediate impact. Use it to:
- Prioritize leads: Identify warm leads while sourcing. Intent scores are embedded into Grata’s company profiles so all necessary intel is captured in a single pane-of-glass view
- Improve outreach: Tailor messaging based on changes in company activity. Monitor intent scores to time high impact engagement with priority targets based on activity.
- Engage first: Seller Intent's high recall model picks up on early indicators other tools miss, surfacing opportunities 6-12 months before they reach the market, and ensuring you’re reaching leads first.
- Speed deal cycles: Identifying interested, warm leads amounts to earlier intros, higher conversion rates, and more efficient deal processes.
Sound too good to be true? Don’t just take our word for it. Read our Seller Intent white paper to learn more about how our Seller Intent model works and how we tested it.
Get Started with Seller Intent
If you’re ready to stop reacting to the market, and start shaping it, contact our team to start a conversation today.
