GRATA VS. PITCHBOOK
If it's already in PitchBook, it's probably too late.
You can’t make confident investment decisions if PitchBook is missing most of the private market. Grata is a PitchBook alternative that gives deal teams full market visibility across founder-owned and lower middle market companies, backed by investment-grade data verified to 99% accuracy, AI-powered search, and end-to-end sourcing workflows in a single platform.
“If I had to choose one or the other, I'd probably choose Grata over PitchBook. PitchBook is expensive and really only for VC portfolio-backed data and funding rounds, but Grata is better overall for my needs.”
Senior Advisor
Corporate Development Team
PitchBook misses the companies that matter most.
PROBLEM 1
PitchBook is built for companies that are already visible
Traditional private market databases often miss founder-owned and bootstrapped companies that haven’t raised capital or completed transactions.
PROBLEM 2
Research platforms weren’t built for deal sourcing
Deep financial and transaction data is useful after a company is identified, but sourcing teams still need workflows for qualification, outreach, relationship management, and pipeline generation.
PROBLEM 3
The wrong data won’t create better opportunities
Most deal teams don’t need more fund-level minutiae. They need clean, comprehensive transaction and target data they can actually act on.
SOLUTION
Grata replaces research-first platforms
with sourcing-first execution.
FULL MARKET VISIBILITY
Discover companies beyond traditional private market datasets
Grata combines AI-powered discovery with proprietary and exclusive data sources to uncover founder-owned and lower middle market companies often absent from traditional private market databases like PitchBook.
END-TO-END WORKFLOWS
Built for modern deal sourcing teams
PitchBook helps teams research known companies. Grata helps deal teams discover, engage, and manage the next ones with sourcing workflows built for outreach, relationship management, and proprietary pipeline generation.
ALWAYS BE FIRST TO THE DEAL
Stop sourcing deals after the market already found them
Grata helps deal teams identify and engage companies before they enter competitive sale processes, leading to earlier conversations, stronger positioning, and more chances to win.
“I was a PitchBook power user and thought I couldn't do my job without it, but I don't know if that's true anymore. Grata is doing a really great job and has capabilities that PitchBook doesn't have.”
Head of Business Development
Private Equity Firm
Trusted by the dealmakers who need the full picture.
You can research the market—or get ahead of it. Let’s chat.
See why deal sourcing teams use Grata to generate proprietary pipeline beyond traditional private market databases like PitchBook.