PitchBook vs. Grata
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Use the Right Tools for Your Strategy
Company profiles found in Grata and PitchBook are distinct. PitchBook is the leading resource for comprehensive data, research, and insights spanning global capital markets. Grata uncovers previously unidentified companies, even ones that have yet to go through an M&A transaction.
Pitchbook’s Focus
PitchBook is the leading resource for comprehensive financial data, in-depth market reports, and insights spanning the global capital markets. PitchBook can help identify new industries, territories, and accounts to pursue based on where venture capital and private equity are investing, which may make it a good fit for those investors whose thesis leans strongly on upper middle market opportunity.
Grata’s Focus
Grata was built to be the best resource for thesis-driven dealmakers looking to search companies in the middle market. Grata provides a comprehensive company profile with in-depth information from each level of a company’s entire website—including companies that have not undergone an M&A transaction yet.
Our proprietary artificial intelligence gathers information directly from companies in their own words but also translates what those words mean for an investor.
We not only collect website information, our tech knows how to speak a dealmaker’s language. Grata translates language like “tailored solutions” on a company’s webpage to the correct label “services company” and words like “platform” into “software company.”
Technology-Driven Means More Searchable Results
Searching Company Profiles
Both Grata and SourceScrub allow you to search through company profiles, but with a few key differences.
SourceScrub’s keyword search matches against a short 2-3 sentence human-written company description, greatly limiting investors with the results that come up in a search for keywords. This kind of search restricts thematic-based sourcing.
The reason behind proprietary sourcing is to find and approach a company first. SourceScrub lists show the same companies in the same order for every investors. Your competitors are seeing all of the same companies that you are in SourceScrub. To be first in line, you need the competitive edge that Grata’s search provides.
With more companies to search through, Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.
To top that off, Grata Includes evidence of why the company appears in the results as well as a comprehensive preview of the company within the search experience, allowing you to dig deeper or add more filters appropriately to hone in your search.
But the biggest difference between SourceScrub and Grata’s search results is a tool called “Similar Search.”
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Clicking one button, “Similar Search” will automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.
Searching Middle Market Companies
Companies that fall under the US middle market banner account for 99% of all businesses and 50% of GDP–an overwhelming amount of investment opportunities. But dealmakers first need to identify those companies. That’s where Grata comes in.
Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.
Grata includes evidence of why the company appears in the results as well as a comprehensive preview of the company within the search experience, allowing you to dig deeper or add more filters appropriately to hone in your search.
Similar Company Search
Grata also has a feature called “Similar Search.”
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Clicking one button, “Similar Search” will automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.
Don’t miss out on a company deal, just because the company doesn’t have a PitchBook profile yet.
Company profiles found in Grata and Pitchbook are distinct. Pitchbook is the industry leader in private capital markets data. Grata allows dealmakers to explore over 8.5 million companies with tools like thematic keyword search and similar company search. Pitchbook and Grata have different use cases for investment bankers, private equity and corporate development teams.
Researchers at Pitchbook reach out to hundreds of firms a month to verify their profile data. Grata updates company data monthly and quarterly depending on the sector. But we are not only continuously updating information, we are always updating the way we pull in the data. Presenting data like employee count, job postings, and funding data as accurately as possible.
Pitchbook is the industry leader in funding data. Grata is the key to the middle market. Make sure you’re using the right tools for your strategy. It’s possible your criteria or brief includes multiple strategies. You’re not alone. Many Grata clients also use Pitchbook.
