PitchBook vs. Grata

Grata is much more than a PitchBook alternative. Grata is the future of private company sourcing and discoverability.
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Use the Right Tools for Your Strategy

Company profiles found in Grata and Pitchbook are distinct. Pitchbook is the industry leader in private capital markets data, mostly PE, VC, or corporate funding. Grata uncovers previously unidentified companies, even ones that have yet to go through an M&A transaction. 

Pitchbook’s Focus

PitchBook is the leading resource for comprehensive financial data, in-depth market reports, and insights spanning the global capital markets. Pitchbook’s focus is on companies that have gone through the capital markets, making it a good fit for those investors whose thesis leans strongly on upper middle market opportunity. 

With hundreds of researchers around the world, Pitchbook profiles provide public comparables, precedent transactions for private companies, and validated revenue data.

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Grata’s Focus

Grata is the best resource for thesis-driven dealmakers looking to search companies in the middle market. Grata provides a comprehensive company profile with in-depth information from each level of a company’s entire website—including companies that have not undergone an M&A transaction yet.

Our proprietary artificial intelligence gathers information directly from companies in their own words but also translates what those words mean for an investor.

We not only collect website information, our tech knows how to speak a dealmaker’s language. Grata translates language like “tailored solutions” on a company’s webpage to the correct label “services company” and words like “platform” into “software company.” 

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When to Use Grata
When to Use PitchBook
Discovering middle market companies that fit your inorganic growth strategy/investment thesis
Searching for a company’s ownership details 
Collecting email addresses for CEOs of bootstrapped companies
Pulling reports with pre-calculated ratios and multiples
Building a list of similar companies (comp set) in seconds
Looking up a single company profile
Discovering middle market companies that fit your inorganic growth strategy/investment thesis
Collecting email addresses for CEOs of bootstrapped companies
Building a list of similar companies (comp set) in seconds
Searching for a company’s ownership details 
Pulling reports with pre-calculated ratios and multiples
Looking up a single company profile

Technology-Driven Means More Searchable Results

Grata is not a database, it is an ever-expanding universe of company search.
1
Company refresh every second
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50
Searches logged per hour
150,000
Data points added per day
add data
8.5 million
Searchable companies
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Searching Company Profiles

Both Grata and SourceScrub allow you to search through company profiles, but with a few key differences.

SourceScrub’s keyword search matches against a short 2-3 sentence human-written company description, greatly limiting investors with the results that come up in a search for keywords. This kind of search restricts thematic-based sourcing.

The reason behind proprietary sourcing is to find and approach a company first. SourceScrub lists show the same companies in the same order for every investors. Your competitors are seeing all of the same companies that you are in SourceScrub. To be first in line, you need the competitive edge that Grata’s search provides.

With more companies to search through, Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.

Look at Examples

To top that off, Grata Includes evidence of why the company appears in the results as well as a comprehensive preview of the company within the search experience, allowing you to dig deeper or add more filters appropriately to hone in your search.

But the biggest difference between SourceScrub and Grata’s search results is a tool called “Similar Search.”

Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.

Clicking one button, “Similar Search” will automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.

Looking for car washes with subscription services? Easy.
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Looking for bootstrapped commercial HVAC services? No problem.
grata app
Let’s get more specific. Can Grata find companies that specialize in accidental reconstruction with a focus on fires and explosions in Texas? Yes, yes it can.
grata app

Searching Middle Market Companies

Companies that fall under the US middle market banner account for 99% of all businesses and 50% of GDP–an overwhelming amount of investment opportunities. But dealmakers first need to identify those companies. That’s where Grata comes in.

Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.

Grata includes evidence of why the company appears in the results as well as a comprehensive preview of the company within the search experience, allowing you to dig deeper or add more filters appropriately to hone in your search.

Looking for car washes with subscription services? Easy.
grata app
Looking for bootstrapped commercial HVAC services? No problem.
grata app
Let’s get more specific. Can Grata find companies that specialize in accident reconstruction with a focus on fires and explosions in Texas?
Yes, yes it can.
grata app
Grata UI

Similar Company Search

Grata also has a feature called “Similar Search.”

Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.

Clicking one button, “Similar Search” will automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.

Don’t miss out on a company deal, just because the company doesn’t have a PitchBook profile yet.

How Do Grata Features Compare
Pitchbook
grata white favicon
Grata
Thematic sourcing middle market deals from over 8.5 million company profile. 
Use case
Researching companies among the 3.5 million company profiles sourced from private equity firms.
Search
Keywords on descriptions, industry classifications
Keyword search matches against the company's entire website.
Similar Company Search
Limited accuracy and relevance at times with no way to adjust filters to change results
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Company Growth Data
N/A
Monthly/quarterly company growth breakdowns
Integrations
Salesforce, Hubspot, DealCloud, Affinity
Salesforce, Hubspot, DealCloud
Plugins
Google Chrome, Excel
Google Chrome
Detailed Employee Headcount
x
List Expansion
x
Signals
x
Use case
Thematic sourcing middle market deals from over 8.5 million company profile. 
Search
Keyword search matches against the company's entire website.
Similar Company Search
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Search
Keyword search matches against the company's entire website
Similar Search
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Company Growth Data
Monthly/quarterly company growth breakdowns
Integrations
Salesforce, Hubspot, DealCloud
Plugins
Google Chrome
Detailed Employee Headcount
List Expansion
Signals
Use case
Researching companies among the 3.5 million company profiles sourced from private equity firms.
Search
Keywords on descriptions, industry classifications.
Similar Company Search
Limited accuracy and relevance at times with no way to adjust filters to change results.
Company Growth Data
N/A
Integrations
Salesforce, Hubspot, DealCloud, Affinity
Plugins
Google Chrome, Excel
Detailed Employee Headcount
x
List Expansion
x
Signals
x
FAQs
How are Grata and Pitchbook different?
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Company profiles found in Grata and Pitchbook are distinct. Pitchbook is the industry leader in private capital markets data. Grata allows dealmakers to explore over 8.5 million companies with tools like thematic keyword search and similar company search. Pitchbook and Grata have different use cases for investment bankers, private equity and corporate development teams. 

How often are Grata and Pitchbook updated?
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Researchers at Pitchbook reach out to hundreds of firms a month to verify their profile data. Grata updates company data monthly and quarterly depending on the sector. But we are not only continuously updating information, we are always updating the way we pull in the data. Presenting data like employee count, job postings, and funding data as accurately as possible.

Do investors use Pitchbook and Grata together?
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Pitchbook is the industry leader in funding data. Grata is the key to the middle market. Make sure you’re using the right tools for your strategy. It’s possible your criteria or brief includes multiple strategies. You’re not alone. Many Grata clients also use Pitchbook.

"Grata removes the friction in finding private companies. Instead of spending countless hours sifting through databases and websites, we can find the information we need on middle-market companies through Grata. This has been essential for us to expand our reach and deliver care in today’s fast-moving market."
Shale Gulbas, Cypress Growth Capital
testimonials
Shale Gulbas
"I previously used to have to do detective work to find good companies to call on. I've used many sources and evaluated many companies, and if I had to design a perfect tool for this it would be pretty close to Grata."
Frank Leibly, Alcon Partners
testimonials
"We can use Google, LinkedIn Sales Navigator, ZoomInfo, AND SourceScrub, or we can simply use Grata. Grata is more dynamic, complete, and fits the profile of a searcher better."
Aaron Perrine, Trilogy Search Partners
testimonials
Aaron Perrine
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