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Privacy Policy

This Privacy Policy sets forth how Grata Inc. (“Company”, “we”, “our” or “us”) collects and processes information through our website and the business search and discovery services that we provide through the website to registered users (collectively, the “Services”).  Please read this Privacy Policy carefully to understand our policies and practices regarding the information we maintain and process, and how we will treat such information. If you do not agree with our policies and practices, you should not use our Services. By accessing or using our Services, you agree to this Privacy Policy.  

 

Accessibility: If you are having any trouble accessing this Privacy Policy, please contact us at 347-428-9454. Our hours of operations are: 9am - 5pm EST.

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OVERVIEW

  • Our Service may collect your personal information when you access our website and/or register to use the Services.
  • We collect information from a variety of public and private sources, often using automatic means, as described below in this Privacy Policy
  • You have the ability to control how certain information that belongs to you is collected and used, as described below.
  • If you are a resident of California, please see the “California User Rights” section below.

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INFORMATION COLLECTION


Our Service collects information that identifies a particular individual ("personal information"). The Company collects the following categories of personal information:

Category

Examples

Purposes for Which Such Information Was Collected 

Categories of Sources From Which Personal Information Has Been Collected 

Categories of Third Parties With Whom our Services Share Personal Information

Personal identifiers, business contact information and professional or employment-related information

Name, email address, telephone number and similar information.

To activate and manage your account. To allow us to contact you.  

Directly from you when voluntarily provided by you to us.  

 

Service providers that help operate our Services and as otherwise described below.  

Business contact information and employment-related information

Name, email address, telephone number, and job title.

To enables users to search for information on the Service. 

Through automated means online and third party sources, as further described below.

 

Users who search our databases and access information.

 

Internet or other electronic network activity information, including browsing activity

Browsing history, search history, information on an individual's interaction with our Services.

To operate and customize our Services, to analyze and improve use of our Services, develop analytics, for testing and research purposes and as otherwise described below.

Directly from your devices by observing your actions through our Services.

 

Service providers that help operate our Services and as otherwise described below.  

 

 

Geolocation data

Your general geographic location.

To operate and customize our Services, to analyze and improve use of our Services, develop analytics, for testing and research purposes and as otherwise described below.

Directly from your devices by observing your actions through our Services.

Service providers that help operate our Services.

 

We also collect information that is not, by itself, personal information, such as the activities of the vehicle you are operating when a device using our Services is installed, present or activated.

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REGISTRATION INFORMATION

Your information is important to us. When you enter sensitive information (such as a credit card number or personal information), we encrypt that information using secure socket layer technology (SSL) and do not share it with third parties other than services that help us operate our system, including payment processors. 

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. However, no method of Internet transmission or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

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COOKIES AND SIMILAR METHODS

Internet activity and browsing Information is automatically collected through various means such as cookies and pixels through our Services or in our emails.  "Cookies" are pieces of information that may be placed on your device by a service for the purpose of facilitating and enhancing your communication and interaction with that service. Many services use cookies for these purposes.  We may use cookies (and similar items such as clear gifs, web beacons, tags, etc…) through our Services to customize your visit, to analyze how you use our Services and for other purposes to make your visit more convenient, to manage your account or to enable us to enhance our Services.  Cookies and similar items are not used by us to automatically retrieve personally identifiable information from your device without your knowledge, but may be used to store your login credentials.  

We may use Google Analytics, which is a web analytics service provided by Google, Inc. Google and similar services collect certain information relating to your use of our Services. Such services may use cookies to help us analyze how users use our Services. You can find out more about how Google uses data when you use our Services by visiting “How Google uses data when you use our partners’ sites or apps” (located at www.google.com/policies/privacy/partners/). 

 Based on your web browser, you may have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the services. Further information on cookies is available at www.allaboutcookies.org.

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HOW WE COLLECT INFORMATION FOR OUR SEARCHABLE DATABASES


We obtain contact data for in several ways, including the following:

  1. Our search technology scans websites and structures publicly-available information.
  2. We license contact information from vendors and partners.
  3. Users may contribute contact information about themselves or other people.
  4. We make inferences based on machine learning models.

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HOW WE USE YOUR INFORMATION THAT WE COLLECT FROM YOU

We use information that we collect from you only as described in this Privacy Policy or as otherwise disclosed to you at the time of collection: 

  • To operate and provide you with our Services;
  • To provide you with information that you request from us;
  • To market products and services to you that we believe may be of interest;
  • To manage your account; 
  • To analyze and improve our Services; and
  • For any other purpose with your consent.

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HOW WE USE YOUR INFORMATION THAT WE COLLECT THROUGH OUR SERVICES

We use the information that we collect from various sources to populate our databases, improve our Services and to enable registered users to search, access and download such information.

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DISCLOSURE OF YOUR INFORMATION

We may disclose your information as described in this Privacy Policy or otherwise with your consent:

  • To contractors, service providers, and other third parties we use to help operate our Services.  However, such parties are only authorized by us to use the information for the benefit of us;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information held by the Company about our Services users is among the assets transferred;
  • To comply with any court order, law, or legal process, including to respond to any lawful government or regulatory request;
  • To enforce or apply our terms, policies or investigate fraud; 
  • For safety and security purposes; and
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our users or third parties.

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Browsing Information

Browsing Information and non-personally identifiable Service usage information may be disclosed to any number of third parties and used for any number of purposes as long as it is not directly linked to your personally identifiable information.

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INTEREST-BASED ADS

We believe that advertising is more effective and relevant when it is targeted to your interests and behaviors.  Therefore, we may work with third parties who collect information on our website through the use of cookies and similar methods in order to serve you with relevant advertisements on other websites and services or for measurement and analytical purposes, such as to determine that you have seen our advertisements elsewhere.  You do have the ability to control certain advertising practices.  We comply with the Self-Regulatory Principles for Online Behavioral Advertising as administered by the Digital Advertising Alliance (DAA).  You can learn more about interest-based advertising and opt-out of targeted advertising from certain providers with whom we work by visiting https://youradchoices.com/control and the DAA’s consumer choice page.  

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You may opt-out of being tracked online by certain companies who are listed at http://www.aboutads.info/choices/ OR http://www.networkadvertising.org/managing/opt_out.asp and may also learn more about online behavioral advertising at such websites. If you opt-out, you will still receive advertisements, but they will not be delivered to you by such companies from whom you have opted-out based upon your behavioral data possessed by the companies from whom you have opted-out.

 

The opt-out process through the DAA relies upon the placement of an opt-out cookie on your device, and you must repeat this process on each device or if your cookies are purged from your device.  Cookie-based opt-outs are not effective on certain mobile services. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.   To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, click on the following links:

iOS - https://support.apple.com/en-us/HT202074

Android - https://support.google.com/ads/answer/2662922?hl=en 

You may also download and set your preferences on the DAA’s App Choices mobile application(s) available in Google Play or the Apple App stores.  More information about opting out on mobile devices is available here - https://www.networkadvertising.org/mobile-choice/  

We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms automatically transmitted by web browsers for which we are cannot evaluate your choice.

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THIRD PARTY SERVICES

This Service may contain links and interactive features with various third parties, such as social media platforms. We do not endorse, or assume responsibility, for any third party services just because a link appears on our Service. If you already use these platforms, their cookies may be set on your device when using our Service and those providers may already be tracking you and collecting your information. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the personally identifiable information provided by you may be viewed and used by third parties for any number of purposes.

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DATA RETENTION

We will retain your information for as long as your account is active or as needed for us to manage and provide our services and for our business needs. Even if we delete some or all of your personal information, we may continue to retain and use de-identified or aggregate data previously collected.

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OPT-OUT

  • You may opt-out of our promotional emails at any time by emailing us at privacy@grata.com, and we will process your request shortly.
  • You may block third party cookies on your device as described above.
  • You may stop data being used for interest-based advertising as described in the “Interest-based Ads” section above.
  • If you are a resident of California, you have certain additional rights described below.

If you want your personal information removed from our searchable databases, you should email privacy@grata.com with “Remove my contact information” in the subject line and include the following information in the body: your name, title, and contact information that you wish to have removed.

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CALIFORNIA USER RIGHTS

This section applies to you if you are a resident of California and a consumer with rights under the California Consumer Privacy Act (CCPA) or have similar rights by law in your jurisdiction. Some CCPA rights may not be applicable to you when personal information is processed in connection with your employment or business dealings.

1. Right to Know About Personal Information Collected, Disclosed or Sold

You have the right to request that we disclose certain information to you about our collection, use, disclosure or sale of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Deletion and Opt-out Rights), and subject to certain limitations that we describe below, we will disclose such information to you.

You have the right to request any or all of the following:

  • The categories of personal information we collected about you.
  • The categories of sources from which the personal information is collected.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you.

2. Right to Request Deletion

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable individual request (see Exercising Access, Deletion and Opt-out Rights), we will delete (and direct our service providers to delete) your personal information from our records. However, we may retain personal information that has been de-identified or aggregated.  Furthermore, we may deny your deletion request if retaining the information is necessary for us or our service provider(s) to perform certain actions, such as detecting security incidents and protecting us from illegal activity.

3. Sale of Personal Information

We do ‘sell’ personal information, as that term sell is defined under the CCPA, that is contained within our searchable databases.  We do not “sell” your account registration information on our Service.

4. Exercising Access, Deletion and Opt-out Rights

To exercise the access and deletion rights described above, please submit a request to us by either:

  • Emailing us at privacy@grata.com

or

  • Calling us at 347-428-9454

or

  • Filling out our online form

The request should include your contact information and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. In addition, you should provide sufficient information that allows us to reasonably verify that you are the person about whom we collected the personal information.  Upon receiving your request, we may reach out to seek further verification from you.  If you use an authorized agent to make request, you must provide the authorized agent written permission to do so, and we may require that you verify your identity directly with us.  In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. The method and information used to verify your identity will vary depending on the nature of the request, and may include your email address, government identification and/or signed affidavit.  You have the right not to receive discriminatory treatment for exercising any of your privacy rights.

We have collected the categories of personal information identified in the chart above from individuals within the last twelve (12) months, and will continue to do so in the future.

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SECURITY

We take the security of our data and information seriously. We take what we believe are reasonable precautions to protect against unauthorized access to our systems and to prevent data from being disclosed to unauthorized parties. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

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CHANGES TO OUR PRIVACY POLICY

We may change this Privacy Policy at our discretion at any time. If we do make any changes, such change will appear on this page of our Services and we will provide notice of any material changes. The date the Privacy Policy was last revised is identified at the top of the page. Your continued use of our Services following any changes means that you have accepted, consent to, and agree to be bound by such revised Privacy Policy.

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UNITED STATES OF AMERICA & CROSS BORDER DATA TRANSFERS

We may store your information in the United States of America and other locations.  By accessing our Services, you freely and specifically give us your consent to export your information to the USA and such other locations designated by us and its storage and use as specified in this Privacy Policy. Information stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.

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CONTACT US

If you have any questions about this Privacy Policy, please contact us at privacy@grata.com.

Grata Inc.

15 West 18th Street, 7th Floor

New York, New York 10011‍

New York Office
15 W 18th St
7th Floor
New York, NY 10011
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