Map the Market.
Make Your Move.
Use real data — not instinct — to segment industries, understand market density, and pinpoint opportunities.
See the Full Picture
of Your Market
Analyze comparable transactions
Build segment definitions from the ground up
Spot gaps and define TAM clearly
Expand Your Perspective.
Trusted by over 1,000 global customers, 35 of the top 40 firms, and 9 of the top 10 management consulting firms
MARKET FRAGMENTATION
Gain a deeper understanding of the opportunities in your space
Define
Define your market using keywords, industry classifications, or your lists.
Identify
Identify the top players in the space and the share of the industry they control.
Uncover
Uncover opportunities in the market using Grata’s ownership and size data.
WHY CUSTOMERS LOVE GRATA
Customer Testimonials
"It's both for market mapping—for example, understanding the POS market in Sweden—and for origination. We generate a long list of targets and then enrich that list with details about the players before narrowing down to the most relevant companies."
"I use Grata primarily for opportunity analysis—understanding market maturity by looking at who’s in a space, their profiles, size, and maturity. Talking to one company often exposes an opportunity, and then I use Grata to explore the broader universe of companies, preemptively identifying targets before a call."
Schedule a demo to get started
From family-owned roofing companies to PE-backed enterprise software and everything in-between, Grata has the data you need.
Frequently asked questions
How does understanding market fragmentation by ownership inform my sourcing strategy?
Analyzing fragmentation by ownership will show you which markets are attractive for acquisitions and roll-ups vs markets that may be saturated with investors.
How customizable is the Fragmentation data?
Fragmentation data is entirely customizable based on the market that you define. Any filter you add to your market will generate a completely new view of fragmentation data.
Can the Market Opportunity data help in analyzing competitive dynamics in my market?
Yes. Market Opportunity data provides an informed perspective of how many other investors may be active in your market. You’ll also understand the size and scale of the companies operating in your market, which helps benchmark the resources available and how you can compete — and win.
Check Out Additional Market Fragmentation Resources Here
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How to Effectively Identify and Analyze Comparable Companies
