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Grata tracks real-time changes across industries so you always have the latest information
Discover Your Next Market
Follow emerging trends
Build segment definitions from the ground up
Access curated insights without building decks from scratch
Expand Your Perspective.
Trusted by over 1,000 global customers, 35 of the top 40 firms, and 9 of the top 10 management consulting firms.
INDUSTRY RESEARCH
Dig deep with investment-grade data
Size
Size your market. Access comprehensive company lists, private company revenue estimates, and proprietary employee counts.
Assess
Assess competitive dynamics and M&A potential. See detailed business locations to pinpoint pockets of opportunity.
Capture
Capture hidden subsegments and market adjacencies with comprehensive tagging.
WHY CUSTOMERS LOVE GRATA
Customer Testimonials
"It's both for market mapping—for example, understanding the POS market in Sweden—and for origination. We generate a long list of targets and then enrich that list with details about the players before narrowing down to the most relevant companies."
"I use Grata primarily for opportunity analysis—understanding market maturity by looking at who’s in a space, their profiles, size, and maturity. Talking to one company often exposes an opportunity, and then I use Grata to explore the broader universe of companies, preemptively identifying targets before a call."
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From family-owned roofing companies to PE-backed enterprise software and everything in-between, Grata has the data you need.
Frequently asked questions
How do I break an industry into meaningful sub-segments?
Analysts group companies by business model, specialization, customer type, and operational attributes to reveal the true structure of a market.
How can I quickly learn who the key players are in a new industry?
Teams scan company density, growth indicators, hiring activity, and recorded signals to identify leaders, challengers, and emerging operators.
How do I analyze an industry with little public data available?
You rely on private-company attributes, like headcount, product focus, technology stack, and market activity, to understand how the industry functions.
What’s the fastest way to understand trends in a fragmented market?
You track hiring, new entrants, leadership moves, acquisitions, and technology adoption to see where the market is shifting.
How does Grata make industry research faster and more accurate?
Grata maps entire industries using private-company attributes, revealing true segments, hidden niches, and emerging patterns traditional codes miss.
Can Grata help me size an industry or segment?
Yes. Grata shows market fragmentation data, how many companies operate in a sector, geographic pockets of opportunity, and more.
How does Grata help analysts understand competitive landscapes?
Grata highlights differences in business models, capabilities, growth signals, and positioning, making it easier to compare operators within a market.
Can Grata identify emerging sub-industries before they mature?
Absolutely. Grata surfaces signals, such as hiring momentum, product launches, and concentrated new company formation, that reveal early-stage segments.
How do teams use Grata to validate industry hypotheses?
Analysts use Grata to map companies, test assumptions, compare segments, and confirm whether their thesis aligns with actual market structure.
What improvements do teams see when using Grata for industry research?
Faster ramp-up on new sectors, clearer market maps, deeper competitor insights, and more confident decision-making around sourcing and strategy.
Check Out Additional Industry Research Resources Here
Private Equity Research: Process, Tools, and Best Practices
