How to Leverage Recruiting Automation Into Transformative Results

— 5 min read
Dec 10, 2020

In 2021, there's no doubt that recruiting automation can help save your company a good chunk of time.

In fact, a study conducted by Nucleus Research showed that automation improves business productivity by 20%.

We've written before on all the different ways business development software automates tasks that typically take recruiting teams hours.

But once you’ve achieved time savings, what’s the best way to leverage it into solid results? Below, we go through results you can produce with all that time saved.

Focus on the Core of Your Business

Grow Your Pipeline and Book More Leads

A global recruiting survey found that 50% of sales time is wasted on unproductive prospecting. Now imagine what you can do with all that free time — like doubling down and booking more business.

Only a small fraction of prospective clients and candidates will share mutual needs that align at the right time. Use that saved time to build a bigger prospect funnel and grow your pipeline. Expanding your search and outreach will allow you to tap into a wider audience and keep the pipeline flowing.

Spend More Time Placing Candidates

Saving time on routine BD activities allows you to focus on the bread and butter of your business: placing candidates and making clients happy.

As sales strategist Jill Konrath put it, “Sales is an outcome, not a goal. It’s a function of doing numerous things right, starting from the moment you target a potential prospect until you finalize the deal.”

Having more time for these activities also produces a desirable side effect: a team that works more efficiently has happier clients, which usually leads to more referrals down the road.

Use Analytics to Better Attribute Leads

Be careful to choose a BD and recruiting automation platform that has analytics capabilities baked in. You can use this data to better pinpoint where your leads are coming from, and which demographics they fit.

For example, you may discover that your best job listings actually come from fully remote positions. With that information, you can expand your searches to exclusively remote job boards, join associations that bring together remote work leaders, and produce content that positions you as a thought leader in the field.

Get Innovative with Saved Time

Try New Outreach Initiatives

Once your team saves time manually searching for prospect information, you can direct that time towards brand-new outreach initiatives.


  • Making an automated email campaign – Set up a three-email nurture flow through a CRM that introduces prospects to your product or offerings.
  • Creating and sharing an industry whitepaper in exchange for email addresses – Provide actionable advice to your prospects through a landing page or homepage CTA.
  • Producing a social media campaign on LinkedIn – Interview thought leaders and influential figures in your target demographic, then share their thoughts and advice through social media campaigns. This can increase your reach and brand trust.

Whatever initiatives you decide on, having more bandwidth for lead campaigns will continue to grow a strong foundation for your business.

Make LinkedIn Work for You

LinkedIn is a base tool that every recruiter should use. But what if you were able to use that saved time to bring even more prospects to your doorstep from LinkedIn?

Tools like LinkedIn Small Business and LinkedIn Sales Navigator help establish your brand presence, give access to relationship building tools, and offer even deeper sales insights.

Set Up Automated Nurture Emails

If you have additional time to set up automated emails, they’ll pay off in spades. That’s because following up manually with every prospect takes lots of time and energy. You can keep prospects interested and engaged by sending out targeted, automated emails instead.

Some of the top automation email platforms are:

  • Constant Contact – Easy setup and user-friendly, this platform helps you automate nurture emails, newsletters, and other activities like event invitations.
  • ConvertKit – Allows you to send autoresponders to subscribers based on their interactions with your other emails. This is one of the more budget-friendly options out there.
  • Marketo – Trigger email campaigns based on over 40 behaviors and even personalize content to fit target prospects best.
  • Hatchbuck – This CRM platform creates tags and assigns them to contacts based on where they are in the funnel, which gives you a time-saving advantage.

Kick Off a New Referral Plan

Many recruiters gain business through word-of-mouth. While it's a great idea to pivot into more proactive lead generation, this is another instance where you can use saved time to set up another system that works for you.

Automated referral platforms can help bring your company to the next level, such as:

  • Friendbuy – Build out your own referral program through prebuilt templates, which comes with a flexible reward structure customized to your brand.
  • Amplifinity – Automate referrals for lead generation and remove operational hassles with easy design templates and integrations with software like Salesforce.
  • InviteBox – Add a referral program to your website in a few short minutes with widget codes, instant rewards referral programs, and even sweepstakes and giveaways.


Automating mundane activities saves your team valuable time and makes them an even bigger asset to the company and community at large. Armed with the best BD and recruiting automation tools out there, the possibilities of what your team can achieve are endless.

Grata can help

Grata is a modern company search engine for proprietary deal sourcing and targeted B2B campaigns. Grata’s search engine enables you to find private companies by strategic fit: what they do, how they’re positioned, and the markets they target.

Break free from legacy databases and Google search and leverage NLP-driven search to find companies that are right for you. You can learn more about Grata by speaking with a member of our team. Get started here.

Try Grata today

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