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Map the Market.

Make Your Move.

Use real data — not instinct — to segment industries, understand market density, and pinpoint opportunities.

See What You’ve Been Missing
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See the Full Picture

of Your Market

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Analyze comparable transactions

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Build segment definitions from the ground up

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Spot gaps and define TAM clearly

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Expand Your Perspective.

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Trusted by over 1,000 global customers, 35 of the top 40 firms, and 9 of the top 10 management consulting firms

MARKET FRAGMENTATION

Gain a deeper understanding of the opportunities in your space

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Define

Define your market using keywords, industry classifications, or your lists.

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Identify

Identify the top players in the space and the share of the industry they control.

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Uncover

Uncover opportunities in the market using Grata’s ownership and size data.

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WHY CUSTOMERS LOVE GRATA

Customer Testimonials

"It's both for market mapping—for example, understanding the POS market in Sweden—and for origination. We generate a long list of targets and then enrich that list with details about the players before narrowing down to the most relevant companies."

"I use Grata primarily for opportunity analysis—understanding market maturity by looking at who’s in a space, their profiles, size, and maturity. Talking to one company often exposes an opportunity, and then I use Grata to explore the broader universe of companies, preemptively identifying targets before a call."

Schedule a demo to get started

From family-owned roofing companies to PE-backed enterprise software and everything in-between, Grata has the data you need.

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Frequently Asked Questions

Understanding ownership concentration helps teams identify fragmented markets, assess consolidation opportunities, and prioritize sectors where sourcing efforts are most likely to uncover attractive targets.

Fragmentation data is entirely customizable based on the market that you define. Any filter you add to your market will generate a completely new view of fragmentation data.

Fragmentation helps teams understand ownership concentration, competitive density, and investor activity across a market, creating a more complete view of where opportunities exist and how competition is evolving.

Check Out Additional Market Fragmentation Resources Here

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Find Your Niche.

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