Market Overview: Greenhouse, Nursery, and Floriculture Production

NAICS Code 
1114
Market Definition
Total Addressable Market
Precedent Transactions
VC Deals
Private Comps
Public Comps
Fragmentation
M&A Trends
Funding Trends
Segmentation
Growth Drivers
Risks
Value Chain

Market Definition

The Greenhouse, Nursery, and Floriculture Production industry, categorized under NAICS 1114, encompasses a variety of plant cultivation activities primarily for commercial purposes. This includes the growing of a diverse range of plants such as flowers, shrubs, and trees in controlled environments like greenhouses and nurseries.

Total Addressable Market (TAM)

The total addressable market for the Greenhouse, Nursery, and Floriculture Production industry is estimated at $42 billion as of the most recent available data, with a compound annual growth rate (CAGR) of 3.4%.

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Precedent Transactions

Note: Table includes transactions for any companies, including those outside
Greenhouse, Nursery, and Floriculture Production
making acquisitions within this market.
<div class="flex-table precedent-transactions"> <div class="flex-table-body"> <div class="flex-table-column"> <div class="flex-table-header__cell">Date</div> <div class="flex-table-content__cell">06/2024</div> <div class="flex-table-content__cell">02/2024</div> <div class="flex-table-content__cell">02/2024</div> <div class="flex-table-content__cell">12/2023</div> <div class="flex-table-content__cell">10/2023</div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Acquirer</div> <div class="flex-table-content__cell"><a href="https://microflavours.brussels" target="_blank" rel="nofollow noopener noreferrer">MicroFlavours</a></div> <div class="flex-table-content__cell"><a href="https://kattrupgods.dk" target="_blank" rel="nofollow noopener noreferrer">Kattrup Gods</a></div> <div class="flex-table-content__cell"><a href="https://monomythgroup.com" target="_blank" rel="nofollow noopener noreferrer">Mono Myth Group</a></div> <div class="flex-table-content__cell"><a href="https://siat-group.com" target="_blank" rel="nofollow noopener noreferrer">SIAT Group</a></div> <div class="flex-table-content__cell"><a href="https://calmainefoods.com" target="_blank" rel="nofollow noopener noreferrer">Cal-Maine Foods, Inc.</a></div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Target</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Acquisition Value</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">TEV</div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Deal type</div> <div class="flex-table-content__cell">Corp</div> <div class="flex-table-content__cell">Corp</div> <div class="flex-table-content__cell">Corp</div> <div class="flex-table-content__cell">Corp</div> <div class="flex-table-content__cell">Corp</div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Employees</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Annual Growth</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Source</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> </div> </div>

VC Deals

<div class="flex-table precedent-transactions"> <div class="flex-table-body"> <div class="flex-table-column"> <div class="flex-table-header__cell">Date</div> <div class="flex-table-content__cell">07/2024</div> <div class="flex-table-content__cell">07/2024</div> <div class="flex-table-content__cell">07/2024</div> <div class="flex-table-content__cell">07/2024</div> <div class="flex-table-content__cell">07/2024</div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Investor</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Company</div> <div class="flex-table-content__cell"><a href="https://freebnk.io" target="_blank" rel="nofollow noopener noreferrer">FreeBnk</a></div> <div class="flex-table-content__cell"><a href="https://onaji.io" target="_blank" rel="nofollow noopener noreferrer">onaji</a></div> <div class="flex-table-content__cell"><a href="https://kenmei.ai" target="_blank" rel="nofollow noopener noreferrer">Kenmei Technologies</a></div> <div class="flex-table-content__cell"><a href="https://appsoft.com.cn" target="_blank" rel="nofollow noopener noreferrer">APPSOFT</a></div> <div class="flex-table-content__cell"><a href="https://altrove.ai" target="_blank" rel="nofollow noopener noreferrer">Altrove</a></div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Amount Raised</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">TEV</div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> <div class="flex-table-content__cell blurred-cell"> 00M </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Employees</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Annual Growth</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Round</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> </div> </div>

Private Comps

<div class="flex-table private-comps"> <div class="flex-table-column"> <div class="flex-table-header__cell">Company</div> <div class="flex-table-content__cell"><a href="https://montereymushrooms.com" target="_blank" rel="nofollow noopener noreferrer">Monterey Mushrooms, Inc.</a></div> <div class="flex-table-content__cell"><a href="https://moonvalleynurseries.com" target="_blank" rel="nofollow noopener noreferrer">Moon Valley Nurseries</a></div> <div class="flex-table-content__cell"><a href="https://prestagefarms.com" target="_blank" rel="nofollow noopener noreferrer">Prestage Farms</a></div> <div class="flex-table-content__cell"><a href="https://galleriafarms.com" target="_blank" rel="nofollow noopener noreferrer">Galleria Farms</a></div> <div class="flex-table-content__cell"><a href="https://peteandgerrys.com" target="_blank" rel="nofollow noopener noreferrer">Pete & Gerry's Organics, LLC</a></div> </div> <div class="flex-table-body"> <div class="cta-banner"> <h2 class="title-two">See all private companies in Grata</h2> <a href="https://grata.com/get-started" class="button button-no-top-margin w-button">Get&nbsp;Started Now</a> </div> <div class="flex-table-column"> <div class="flex-table-header__cell pl-3">Rev Est</div> <div class="flex-table-content__cell blurred-cell pl-3"> 000.000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000.000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000.000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000.000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Employee Est</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Annual Growth Est</div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Total Capital Raised</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Lead Investor/Owner</div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> <div class="flex-table-content__cell blurred-cell"> 000.000 </div> </div> </div> </div>
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Public Comps

<div class="flex-table public-comps"> <div class="flex-table-column"> <div class="flex-table-header__cell"></div> <div class="flex-table-content__cell"> <b>Industry Mean</b> </div> <div class="flex-table-content__cell"> <b>Industry Median</b> </div> </div> <div class="flex-table-body"> <div class="cta-banner horizontal"> <h2 class="title-two">See the full industry in Grata</h2> <a href="https://grata.com/get-started" class="button button-no-top-margin w-button">Get&nbsp;Started Now</a> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV/Rev</div> <div class="flex-table-content__cell blurred-cell pl-3"> 00x </div> <div class="flex-table-content__cell blurred-cell pl-3"> 00x </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV/EBITDA</div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV/Gross Profit</div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EBITDA Margin</div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Gross Margin</div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Market Cap</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Revenue</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EBITDA</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Gross Profit</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Growth</div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> </div> </div> </div> <div class="flex-table public-comps mt-4 main-public-comps-table"> <div class="flex-table-column"> <div class="flex-table-header__cell"></div> <div class="flex-table-content__cell"> <b>Top Comps Mean</b> </div> <div class="flex-table-content__cell"> <b>Top Comps Median</b> </div> <div class="flex-table-content__cell"><a href="https://eaglehighplantations.com" target="_blank" rel="nofollow noopener noreferrer">Eagle High Plantations Tbk</a></div> <div class="flex-table-content__cell"><a href="https://slcagricola.com.br" target="_blank" rel="nofollow noopener noreferrer">SLC Agrícola S.A.</a></div> <div class="flex-table-content__cell"><a href="https://duroc.com" target="_blank" rel="nofollow noopener noreferrer">Duroc AB</a></div> <div class="flex-table-content__cell"><a href="https://auga.lt" target="_blank" rel="nofollow noopener noreferrer">AUGA group</a></div> </div> <div class="flex-table-body"> <div class="cta-banner"> <h2 class="title-two">See company level data in Grata</h2> <a href="https://grata.com/get-started" class="button button-no-top-margin w-button">Get&nbsp;Started Now</a> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV/Rev</div> <div class="flex-table-content__cell">0.9x</div><div class="flex-table-content__cell">0.9x</div> <div class="flex-table-content__cell blurred-cell pl-3"> 00x </div> <div class="flex-table-content__cell blurred-cell pl-3"> 00x </div> <div class="flex-table-content__cell blurred-cell pl-3"> 00x </div> <div class="flex-table-content__cell blurred-cell pl-3"> 00x </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV/EBITDA</div> <div class="flex-table-content__cell">-2.69x</div><div class="flex-table-content__cell">2.0x</div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV/Gross Profit</div> <div class="flex-table-content__cell">4.3x</div><div class="flex-table-content__cell">3.1x</div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> <div class="flex-table-content__cell blurred-cell"> 00x </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EBITDA Margin</div> <div class="flex-table-content__cell">17.8%</div><div class="flex-table-content__cell">15.7%</div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Gross Margin</div> <div class="flex-table-content__cell">35.4%</div><div class="flex-table-content__cell">34.6%</div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Market Cap</div> <div class="flex-table-content__cell">$393M</div><div class="flex-table-content__cell">$70.5M</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EV</div> <div class="flex-table-content__cell">$918B</div><div class="flex-table-content__cell">$244M</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Revenue</div> <div class="flex-table-content__cell">$736B</div><div class="flex-table-content__cell">$1.7B</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">EBITDA</div> <div class="flex-table-content__cell">$208B</div><div class="flex-table-content__cell">$52.4M</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Gross Profit</div> <div class="flex-table-content__cell">$192B</div><div class="flex-table-content__cell">$741M</div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> <div class="flex-table-content__cell blurred-cell"> $00B </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Growth</div> <div class="flex-table-content__cell">18.0%</div><div class="flex-table-content__cell">-0.1x</div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> <div class="flex-table-content__cell blurred-cell"> 00% </div> </div> </div> </div>
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Fragmentation

M&A Trends - Strategic Acquirers

<div class="flex-table financial-sponsors"> <div class="flex-table-column"> <div class="flex-table-header__cell">Strategic Acquirers</div> <div class="flex-table-content__cell"><a href="https://drivenbystem.com" target="_blank" rel="nofollow noopener noreferrer">Stem Holdings</a></div> <div class="flex-table-content__cell"><a href="https://calmainefoods.com" target="_blank" rel="nofollow noopener noreferrer">Cal-Maine Foods, Inc.</a></div> <div class="flex-table-content__cell"><a href="https://bsw.co.uk" target="_blank" rel="nofollow noopener noreferrer">BSW Timber</a></div> <div class="flex-table-content__cell"><a href="https://keystonenatural.com" target="_blank" rel="nofollow noopener noreferrer">Keystone Natural Holdings</a></div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> </div> <div class="flex-table-body"> <div class="cta-banner"> <p class="title-two">See All Strategic Acquirer M&A Events In Grata</p> <a href="https://grata.com/get-started" class="button button-no-top-margin w-button">Get&nbsp;Started Now</a> </div> <div class="flex-table-column"> <div class="flex-table-header__cell pl-3">Deals In Market</div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Total Deals</div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> </div> </div> </div>
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Funding Trends

<div class="flex-table financial-sponsors"> <div class="flex-table-column"> <div class="flex-table-header__cell">Financial Sponsors</div> <div class="flex-table-content__cell"><a href="https://gogreencapital.be" target="_blank" rel="nofollow noopener noreferrer">Gogreen Capital</a></div> <div class="flex-table-content__cell"><a href="https://stonecourtlp.com" target="_blank" rel="nofollow noopener noreferrer">Stonecourt Capital</a></div> <div class="flex-table-content__cell"><a href="https://soundboardventurefund.com" target="_blank" rel="nofollow noopener noreferrer">SoundBoard Venture Fund</a></div> <div class="flex-table-content__cell"><a href="https://ltcapital.vc" target="_blank" rel="nofollow noopener noreferrer">LT Capital</a></div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> <div class="flex-table-content__cell blurred-cell"> Xxxxx xxxxx xxxxx </div> </div> <div class="flex-table-body"> <div class="cta-banner"> <p class="title-two">See All Funding Events In Grata</p> <a href="https://grata.com/get-started" class="button button-no-top-margin w-button">Get&nbsp;Started Now</a> </div> <div class="flex-table-column"> <div class="flex-table-header__cell pl-3">Deals In Market</div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> <div class="flex-table-content__cell blurred-cell pl-3"> 000 </div> </div> <div class="flex-table-column"> <div class="flex-table-header__cell">Total Deals</div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> <div class="flex-table-content__cell blurred-cell"> 000 </div> </div> </div> </div>

Segmentation

  • Product Type: Bedding plants, Potted plants, Cut flowers, Foliage plants, Woody ornamentals.
  • End Use: Consumer household use, Landscaping services, Retail sale, Municipalities, Commercial properties.
  • Distribution Channel: Direct sales, Wholesale distributors, Garden centers, Online platforms, Retail stores.
  • Geography: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.
  • Business Model: Direct-to-consumer, Business-to-business, Subscription services, E-commerce, Traditional retail.

Growth Drivers

  • Urbanization: Increasing urbanization drives demand for ornamental plants to enhance the living and working environment.
  • Green Movement: Rising awareness of environmental benefits associated with plants boosts market growth.
  • Technological Advancements: Innovations in controlled environment agriculture improve yield and quality of plants.
  • Consumer Trends: Growing interest in home gardening and interior decoration supports industry expansion.
  • E-commerce: Growth of online sales channels widens market reach and convenience for consumers.

Risks

  • Climate Change: Adverse weather conditions and climate variability can impact plant production.
  • Supply Chain Disruptions: Labor shortages and transportation issues can cause delays and increased costs.
  • Pest Infestations: Outbreaks of pests and diseases can lead to significant crop losses.
  • Regulatory Changes: New regulations regarding pesticide use and environmental standards may increase operational costs.
  • Economic Downturns: Recessions can reduce consumer spending on non-essential items like ornamental plants.

Value Chain

  • Input Suppliers: Provide seeds, fertilizers, pesticides, and other essentials.
  • Producers: Cultivate and grow plants in greenhouses, nurseries, and fields.
  • Distribution: Manage logistics and transportation from producers to end markets.
  • Retailers: Sell plants directly to consumers through various channels.
  • End Users: Consumers, landscaping companies, municipalities, commercial properties using plants for decorative and functional purposes.

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