The PE Playbook: Pet Care
Discover key M&A trends in pet care - from high-growth segments and industry fragmentation to emerging geographic markets and acquisition activity.
Read more
The PE Playbook: Beauty & Aesthetics
Explore the latest M&A trends in the beauty and aesthetics space, from revenue growth markets to recent fragmentation and acquisitions.
Consumer
Private Equity
Market Trends
The lipstick effect is the theory that consumers more frequently splurge on smaller luxuries — like lipstick and other beauty products — during economic downturns as a way to keep their spirits up. (Retail therapy, anyone?)
Access the brief
Fill out the form to get the PDF and CSV
Related Articles
Get Grata's latest reports, white papers, and more.
The PE Playbook: Real Estate Services
Discover all of the trends that private market dealmakers need to know about investing in the real estate services industry.
Read more
The PE Playbook: Cannabis Infrastructure
Learn what’s shaping cannabis infrastructure investments, from fragmentation to recent M&A and new targets worth tracking.
Read more
The PE Playbook: Landscaping & Property Maintenance
Discover the need-to-know investment trends for private middle market dealmakers looking to make moves in the landscaping and property maintenance industry.
Read more
The PE Playbook: Clean Power Infrastructure
Dive deep into the top trends that private market dealmakers need to know about the clean power infrastructure industry. Identify high-growth sectors, understand market fragmentation, and see a sample of live deals in the Grata Deal Network.
Read more
The PE Playbook: Software Development Tools
Discover the top dealmaking trends that private market investors need to know about the software development industry. Identify high-growth areas, understand industry fragmentation, and assess segments with leadership opportunities.
Read more
