How The JIAN Group Increased Outreach Success with Grata’s Accurate Data and Workflow Solutions

For more than 30 years, The JIAN Group has built its reputation on trust, precision, and successful deal execution in the building materials industry. By adopting Grata, the firm strengthened its sourcing and outreach workflows with accurate, confidential data and responsive support.

How The JIAN Group Increased Outreach Success with Grata’s Accurate Data and Workflow Solutions

The JIAN Group is a boutique investment bank focused on mergers and acquisitions for family-owned businesses in the building materials industry. Since its founding in 1992, the firm has built a steadfast reputation for successful deal completions. With more than 300 transactions closed, and over 250 years of combined experience among its partners, The JIAN Group is a trusted advisor in this niche market.

The firm operates out of four offices in Los Angeles, Philadelphia, North Carolina, and Tampa. It is led by seasoned professionals, many of whom are former business owners. Margie Petrizza, Chief Marketing Officer at The JIAN Group, reflects that experience and dedication with 28 years at the company. As the firm grows, it has adopted digital tools to meet the changing needs of clients and the industry.

Pre-Grata Challenges: Maintaining Data Privacy and Fixing Inadequate Tools

Before adopting Grata, The JIAN Group grappled with maintaining client confidentiality in its sourcing process, an essential part of its reputation in investment banking.

"Unlike other platforms we used in the past, Grata lets us maintain confidentiality, which is critical in M&A," Petrizza said. "Previously, we had to share too much client information when searching or filtering, but with Grata, that concern no longer exists."

Other M&A tools fell short on both results and user experience – they were “cumbersome” and offered limited customer support, leaving the team without the tailored help they needed. Despite high costs, these tools often failed to provide value: the accurate, industry-specific data required for their focus on building materials. These gaps highlighted the need for a solution that could deliver precise results, protect sensitive information, and streamline workflows.

A Better Solution: Accurate Data, Executive Insights, and Team Support

The JIAN Group first experienced success within Sourcescrub, and that momentum continued when Grata acquired the platform. "Grata opened up so much more opportunity using AI,” Petrizza said. “And it really does get the specific results that we want.”

That transition from Sourcescrub to Grata was seamless, too. From set up and synching to timely questions, Petrizza found Grata's customer service “phenomenal.”

“There are so many levels of customer service where there’s a whole team that I don’t even know about that's working with me,” Petrizza said. “I'm independently working, but I still have this team that's supporting me if I need it.”

The responsiveness of Grata's team also matters. “If we identify a target not already in Grata, all I need to do is click a button, and by the end of the day, they usually have a profile built," Petrizza said. "It's clear they're actively listening to customers and working behind the scenes.”

Grata gave The JIAN Group a streamlined platform that addressed core challenges and delivered clear value.  

“One of Grata's standout features is the access to executive contact information, locations, and similar companies," Petrizza said. "These are key for building detailed market or company evaluations for prospective buyers.”  

Petrizza is a massive fan of Grata’s Chrome extension. “I use it every single day, multiple times a day. It is a lifesaver,” she said.

Between its technology and support, Grata is a true partner for The JIAN Group. “Working with Grata is pain-free," Petrizza said. "It's like having someone else in your company working with you toward your success. They feel like part of our team.”  

The combination of accuracy, insight, and partnership made Grata an indispensable tool for The JIAN Group.

Grata Provides Precision, Efficiency, and Value

Grata’s platform has delivered more than streamlined workflows and accurate data -- it's also delivered measurable results.

"Grata provides more information and better results at a better price compared to competitors," Petrizza said. "It's clear we're getting tremendous value for what we pay."

One example is a recent email campaign targeting roofing contractors. Using Grata’s 99% accurate data, the campaign achieved a 30% click rate, with 198 out of 230 emails successfully delivered. “These are really strong results, and the accuracy of the data makes me happy,” Petrizza said.

With cutting-edge technology, investment-grade proprietary data, and a reliable partner at their side, The JIAN Group runs outreach with confidence. That confidence supports strong outcomes for clients, while protecting the trust that has defined the firm since 1992.

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