It should come as no surprise — your company isn't the only one that's using or considering automation software in recruiting.
In 2021, the question isn't if your company should use automation, but how.
It's not just about what other teams are doing, either. A 2020 study conducted by HubSpot showed that 60% of marketers said their cost of acquisition has increased in the past 3 years.
Using automated tools can dramatically reduce the cost of acquisition for new clients if you use it to your advantage.
That’s why we want to show you how to use these tools to stay ahead of the curve, meaning more clients and a more continual flow of business.
Set Up Alerts and Be the First to Know About New Openings
Many companies approach new job postings manually — that is, checking updates on their daily morning rounds or simply running across what has popped up on a new website.
However, setting up alerts for new job postings can help you stay ahead of the game and reach out to potential clients before your competitors have had an opportunity to do so.
New features in software automation can aggregate regular searches on your preferred job listing sites and send you notifications when a role that fits your target client appears. That way, you won’t miss a beat.
Use An Easy Calendar Scheduling Tool
Scheduling discovery calls with prospective customers can take away time from more valuable tasks. Thankfully, calendar software addresses this problem and helps you track information easily. Some advanced tools even allow you to automatically turn calendar events into to-do list tasks, or connect with other apps.
Here are a few automation options that will give you more time to source and convert opportunities:
Follow Clients When They Post New Positions
Do you already have several clients who have tapped you for work and may be looking for additional help? Receiving notifications about when they post new positions is another great opportunity to develop new business off existing relationships.
Keep Tabs on Competitor Pages and Postings
Make sure your BD automation software helps you keep tabs on the competition. Recruiters often check competitor postings to make sure they're not missing out on valuable information. The ability to automatically aggregate all this information and send it to your inbox potentially saves your team hours a day.
It also ensures that you're not behind the ball on monitoring opportunities. Take, for example, CHG Healthcare. They saved over 7 hours a week using this feature, and now they never have to worry about lagging behind.
Find Verified Contact Info for Hiring Managers
There's little more frustrating than reaching out to a prospect and getting a mail delivery failure in return. Look for technology that offers verified contact information, so you can rest assured that you aren't wasting time sending messages to the wrong address.
While most email verification tools don't come for free, many offer free trials, such as:
Add a Chatbot To Your Website
If you want to use automation software to give your team an advantage, chatbots are a great place to start. AI chatbots immediately engage prospects on your website without the need of a person to be waiting on the other end. This helps bring prospects right to your doorstep, with little effort after setup.
Some industry-leading chatbots include:
Analyze Trends to Check for Blind Spots
Sometimes the job listings that come across your desk are more thin than you'd hoped for. But how can you know whether this is due to a lack of jobs on the market or some kind of blind spot?
High-quality BD technology should also come with an analytics dashboard that allows you to easily view industry trends and stack those statistics against your own. Maybe you'll discover that Texas job listings are having a slow week, while Arizona is booming. Understanding the greater trends in your market will help ensure there's nothing missing on your end.
A study conducted by Social Media Today revealed that 75% of all companies already use at least one kind of marketing automation tool.
As Greg Head, CMO of Infusionsoft put it, “The reality is the best marketers are using both inbound marketing and marketing automation together, and they are getting great returns.”
Sometimes it only takes a small push to give your company a real edge.
Grata is a modern company search engine that automates lead generation for recruiters.
With Grata, you can skip manually searching websites for candidates and clients — and have curated lists delivered to you instead.
Find the perfect target audience based on demographics like occupation, industry, and location all in one place.
You can learn more about Grata by speaking with a member of our team. Get started here.