Grata and SourceScrub share a common origin. Both company's founders come from M&A backgrounds and both saw a need for private company insights– a huge problem for dealmakers.
But the solutions developed at Grata and SourceScrub are dramatically different. SourceScrub is a manually maintained database used to find company information; Grata is a software company that is transforming deal sourcing.
Grata provides more company profiles, more up to date information, and more thematic search capabilities by pulling information from a company’s entire website.
Grata loves data, quickly acquiring and clearly displaying the information dealmakers need to make informed decisions. Unlike SourceScrub’s manually-collected data, Grata’s proprietary artificial intelligence gathers information directly from a company’s own website.
By automating the data collection process, Grata provides deeper company intelligence and has 5x the number of company profiles than SourceScrub. And the gap is growing daily.
Here’s a look into the data collection process for SourceScrub and Grata:
SourceScrub is a data services company that leverages an outsourced team to manually aggregate and review companies identified through various lists (conferences, events, industry, etc).
SourceScrub boasts a “data set that is validated and interpreted by a 650-person data operations team.” The database is manually updated and refreshed – it’s an impressive hive of people, but limited in how quickly they can update information.
Grata is a software company built on ML/AI technology, identifying companies based on their website and other data sources. It validates data through a fully automated machine learning system, with built-in anomaly detection.
Grata’s proprietary artificial intelligence gathers information directly from companies in their own words but also translates what those words mean to an investor.
For example, Grata translates language like “tailored solutions” on a company’s webpage to the correct label “services company” and words like “platform” into “software company.” We not only collect website information, our tech knows how to speak a dealmaker’s language.
Grata provides a comprehensive company profile with in-depth information from each level of a company’s entire website. Company profiles are not only refreshed, but expanded at a speed that a team of humans can not replicate.
Search Engine Technology: Built by 30 engineers, supported by 40 QA analysts, reviewing data at the rate of 3,000 analysts
Comprehensive Coverage: Never miss a deal
Diligence Grade: Used by 8 of the 10 top consulting firms in commercial due diligence
Deeper Data: Up to 25 data points per company, deepest data on >8M hard-to-find companies
"Grata is 10x’ing my sourcing ability"
"Makes my life so much easier. Best user interface."
"Data quality is superior."
"Grata captures more of the market than any competitor."
"The search functionality is top class, second to none."
“The contact information is surprisingly accurate.”
"Grata is 10x’ing my sourcing ability"
"Makes my life so much easier. Best user interface."
"Data quality is superior."
"Grata captures more of the market than any competitor."
"The search functionality is top class, second to none."
“The contact information is surprisingly accurate.”
Both Grata and SourceScrub allow you to search through company profiles, but with a few key differences.
SourceScrub’s keyword search matches against a short 2-3 sentence human-written company description, greatly limiting investors with the results that come up. This kind of search restricts thematic-based sourcing.
The reason behind proprietary sourcing is to find and approach a company first. SourceScrub lists show the same companies in the same order for every investors. Your competitors are seeing all of the same companies that you are in SourceScrub. To be first in line, you need the competitive edge that Grata’s search provides.
With more companies to search through, Grata has a powerful keyword search-matching search tool. Type in any keyword and Grata will match against the company's entire website, enabling users to surface companies beyond high level industry classifications.
But the biggest difference between SourceScrub and Grata’s search results is a tool called “Similar Search.”
Grata uses a deep understanding of a company’s website to identify the essence of a company factoring in hundreds of qualitative factors bucketed into groups like products, features, and target verticals, as well as quantitative factors like size and funding.
Clicking one button, Find Similar Companies and automatically populate a new list of companies similar to one you were looking at. Better yet, give Grata a list of companies you’re looking at and “Similar Search” will find you the ones you missed.
Grata and SourceScrub users span the M&A world: Corporate Development, Corporate Venture Capital, Private Equity, Search Funds, and Investment Bankers.
Any M&A team looking to do better proprietary deal sourcing and thematic deal sourcing, needs the right technology to compete.
As a result of Grata’s technology vs human-first approach, Grata tracks almost 5X the number of companies compared to SourceScrub. Grata provides deeper search capabilities and enables dealmakers to find the private companies that no one else may be looking for and that most closely match their investment criteria.