What does business development and lead prospecting currently look like for your company?
For many recruiters, the process includes hours a day manually scanning different job listing sites, LinkedIn, and recruiting emails. It's a repetitive process that draws away time from actual outreach, and keeps dipping into the same well with diminishing returns.
That's where newly developed BD automation software steps in. Many companies have already taken advantage of this. In fact, a study conducted by Invesprecro found that 4 in 5 users increased leads by using marketing automation software. Eighty percent of marketers also saw an increase in leads due to automation.
Instead of spending hours on these tasks a day, your team can spend minutes on them. Not only that, you can achieve even farther reaching results at scale. Instead of looking at 5 websites, you can look at 15 websites — all in one spot.
These results translate into more leads, more opportunity, and more business. Below, we outline some of the best features to look for in automated B2B search engines that can bring your recruiting business to the next level.
Target Audience Filters
Before you can set automation software to help you out, it's important to calibrate it to the company's primary needs.
Take a look at important factors such as:
Funding – Have you had success with newly funded, venture-backed companies?
You probably have a general idea of who your best clients and prospects are. So why waste time gathering information on people who don't fit the bill? Find advanced search engine software that's able to filter this information. That way, the only prospects who come to your desk are highly targeted and relevant.
One of the most impactful use cases of automated BD software is automating the process of job searches. Your team will no longer have to spend hours every day manually searching websites and job boards for the latest postings.
Instead, you can pinpoint your ideal openings as listed above, then set your customized search engine to do the rest of the work for you. That means all the information you've been gathering day to day will instead be ready for you — with no labor-intensive work on your end.
Automate searches for prospective candidates and clients based on factors such as:
Days since job posting
The ability to filter this kind of information from multiple websites at a time will instantly help build a stronger lead pipeline.
Look for an automation tool that also brings this data together in one place that is easy to search and organize. Manually searching for data usually means also manually aggregating that data. BD automation tools now have the capabilities to automatically pull together information for you and make it quick and easy to export and share in your preferred format — one less thing to worry about.
Does your team have the bandwidth to look at job board listings multiple times a day? Probably not, so it's worth automating the task if only for the sake of getting more fresh data without the need to look again.
New BD automation tools are able to check the same information sources multiple times a day, so you can rest assured that you have the most recent information possible without all the hassle.
Automating all these tasks your team used to do manually is only the start. Once you've found BD automation software that works for you, you'll be able to graduate to the next important step: using those tools to keep ahead of the competition.
Grata is a modern company search engine that automates lead generation for recruiters.
With Grata, you can skip manually searching websites for candidates and clients — and have curated lists delivered to you instead.
Find the perfect target audience based on demographics like occupation, industry, and location all in one place.
You can learn more about Grata by speaking with a member of our team. Get started here.