Uncover Niches Your Competitors Are Missing

In today’s private markets, opportunity is uncovered by exploring what others overlook. Traditional sourcing tools leave that discovery process up to you, while also forcing you into rigid filters that limit your vision. But now, Grata’s flipping that on its head. With Grata’s new Agentic Search, start with any query, idea, or unformed thought and get instant guidance towards interesting adjacencies, niche sub verticals, and emerging markets you might otherwise overlook. Stop chasing crowded theses and start moving on the opportunities no one else is tracking.
Sourcing
Search
Uncover Niches Your Competitors Are Missing

Whether you’re starting from scratch or refining a thesis, Grata’s Agentic Search unearths sub verticals you didn’t even know to look for.

Today, market opportunity is uncovered by exploring what others overlook. Traditional sourcing tools leave that discovery process up to you, while also forcing you into rigid filters that limit your vision. But now, Grata’s flipping that on its head. With Grata’s new Agentic Search, start with any query, idea, or unformed thought and get instant guidance towards interesting adjacencies, niche sub verticals, and emerging markets you might otherwise overlook. Stop chasing crowded theses and start moving on the opportunities no one else is tracking.

Current Grata client? Click here to experience Agentic Search in the platform today!

Start with a thought

Type a freehand idea without worrying about structured filters or perfect phrasing.

A screenshot of the Grata platform displaying its Agentic Search feature. On the left, the user has input into the chat box, "I'm interested in companies operating in adjacent markets to Oura, but I want them to do more than just fitness tracking." The agent interprets the search, responding with, "The is looking for wearable and biometric monitoring companies that go beyond basic fitness to deliver deeper health insights like sleep, stress, recovery, women's health, or clinical use cases. Would you like to look at adjacent opportunities?" The AI agent presents quick suggestions including, "Companies offering clinical-grade wearables for remote patient monitoring and chronic condition management." On the left of the screenshot is a list of more than 2,500 companies in the space.

Unearth the unexpected

Get accurate results fast, along with additional suggestions you might not have considered.

A screenshot from the Grata platform showcasing the newest feature: Agentic Search. On the left side, Grata's AI offers quick suggestions: Companies offering clinical-grade wearables for remote patient monitoring and chronic condition management; Platforms combining continuous biometric sensing with mental health or stress resilience programs for employers; Fertility and women's health wearables that provide cycle insights, temperature trends, and longitudinal wellness data. On the right side is a list of more than 2,500 relevant companies.

Refine & discover

Drill into adjacent sub-verticals and uncover hidden pockets of opportunity with minimal effort.

A screenshot of the Grata platform. From the agent's quick suggestions, the user has selected "Fertility and women's health wearables that provide cycle insights, temperature trends, and longitudinal wellness data." After interpreting this search, the agent responds, "This centers on fertility and women's health wearables offering cycle insights, temperature trends, and longitudinal wellness data beyond basic fitness. Would you like to look at adjacent opportunities?" The agent offers these quick suggestions: At-home hormone testing platforms integrated with wearable data; Digital therapeutics for menstrual health and menopause case; Maternal health monitoring solutions for pregnancy and postpartum. On the right side of the screenshot is a list of more than 2,500 relevant companies.

Get inspired

With agentic search, the possibilities are endless; each query sparks fresh ideas, helping you continuously uncover new emerging segments to explore.

A screenshot of the Grata platform. In the chat box, the AI agent says, "Focusing on companies delivering pregnancy and postpartum monitoring -- ranging from at-home prenatal and fetal monitoring to remote postpartum vitals and recovery support. Would you like to look at adjacent opportunities?" The agent offers quick suggestions: Infant and neonatal monitoring devices used at home after discharge; Lactation and pelvic floor digital therapeutics supporting postpartum recovery; Chronic condition management for pregnancy complications such as hypertension or diabetes." On the right side of the screen, nearly 19,000 companies are returned in the search.

As markets evolve faster than ever, having a tool that gives you an edge isn’t just helpful—it’s essential. Agentic Search arms your team by surfacing nuanced markets before they hit the mainstream and equipping you with differentiated insights. Whether you’re exploring new spaces or sharpening an existing thesis, Grata ensures you’re never limited by what you don’t already know. Try it for yourself – get started with Grata today.

Subscribe to our newsletter

Monthly tactics from Grata’s team and operators.

Related
Articles

From market trends to career advice, Grata’s content fuels smarter decisions.

Datasite Wins Silver Stevie® Award for Technology Excellence
AI & Automation
Data/Analytics

Datasite Wins Silver Stevie® Award for Technology Excellence

Learn about the latest milestone for Datasite, Grata, and Blueflame AI's integrated dealmaking platform: winning the Stevie Award for Technology Excellence.
How to Build Better Private Market Target Lists
Sourcing

How to Build Better Private Market Target Lists

Learn how to turn a complete market map into a prioritized private market target list using strategic fit, relationship strength, and intent data.
The PE Playbook: Fire Safety
Industrials
Data

The PE Playbook: Fire Safety

Climate change, data centers, and new battery storage tech are posing unprecedented fire risks and reshaping fire safety M&A. Learn about the fire safety industry's fragmentation, growth trends, recent acquisitions, and more.
Hidden Gems: Actionable, Undiscovered Opportunities in IT Infrastructure
Data
Energy/Infrastructure

Hidden Gems: Actionable, Undiscovered Opportunities in IT Infrastructure

Learn about the undiscovered IT infrastructure opportunities in the Grata platform. Explore trends in ownership, market segments, and emerging M&A opportunities.
Why Proprietary Deal Flow Is Getting Harder — and How Leading Teams Are Adapting
Sourcing

Why Proprietary Deal Flow Is Getting Harder — and How Leading Teams Are Adapting

Proprietary deal flow is getting harder as generalist AI closes the access gap. See how verified private-market data and Seller Intent help dealmakers source before the competition does.
What Is a Data Room? A Private Market Dealmaker’s Guide
Data

What Is a Data Room? A Private Market Dealmaker’s Guide

Understand why private market deal teams need data rooms, the difference between a data room and a deal sourcing platform, and more.
How to Identify Companies Preparing to Sell Before the Competition
Sourcing

How to Identify Companies Preparing to Sell Before the Competition

Learn how to identify companies preparing to sell before a formal process starts, using behavioral signals that flag seller intent 6–12 months early.
Blue backgound