What Is Full Market Visibility?

Market opacity costs private market dealmakers time, money, and opportunity.  

Winning in today’s ultra-competitive environment requires full market visibility. That doesn’t just mean having more company profiles — it means having the right dimensions of data and seamless workflows all in one place.

So what are the key components of a cohesive, data-driven picture of your industry?  

We break them down below.

Coverage

Public markets are highly visible and regulated. Every listed company is required to report detailed financials, performance metrics, governance structures, and risk disclosures.  

This transparency enables reliable benchmarking and valuation, confident investment decisions, and efficient market dynamics for dealmakers.

But public companies are just the tip of the iceberg.

Currently, there is $13T in Assets Under Management (AUM) dedicated to private market deployment — but the vast majority of opportunities are hidden beneath the surface.

To win in their space, dealmakers need high quality, comprehensive coverage of their entire market.  

Data Dimensions

Private company information is difficult to find. The limited data that exists is often outdated, fragmented, or unverifiable.

Lack of visibility leads to inefficient workflows, which cost dealmakers time and money. They need a cohesive, data-driven picture of their market to build a strong pipeline and make smart decisions.  

The most important data dimensions for private market dealmaking are:  

Firmographics. Dealmakers need comprehensive company descriptions, precise industry classifications, and accurate employee estimates.

Contacts. Dealmakers must be able to reach out to the right people at their target companies to get the ball rolling. They need verified contact information to make that happen.

Conferences. Dealmakers need to stay up to date on conferences, events, and trade shows in their industries. This is crucial for sourcing, networking, and keeping up with industry trends. If they’re able to see lists of companies in attendance, that’s even better — they can set up meetings before the event to make the most of their time.

Financials. Dealmakers have to understand how their target companies are performing and how they stack up against the broader market.  

Deals. Dealmakers need clear insight into the deals happening in their target industries to understand overall trends and price their deals with confidence. Access to verified live deals can also add a tremendous competitive advantage, as dealmakers can reach their targets faster than their competitors — and sometimes before they even go to market.

Comprehensive Workflows

Accessibility is just as important as depth. Private market investors have to be able to seamlessly integrate the data into their processes. To work efficiently and make smarter decisions, they need the right AI-powered workflows across:  

Industry research – Understanding market landscapes takes time — and a lot of data.  Dealmakers need to be able to analyze competitive landscapes, assess fragmentation, and detect M&A activity quickly and efficiently.  

Sourcing – Finding the right targets means going beyond surface-level searches. Dealmakers need deep search capabilities to find adjacent markets and lesser-known opportunities. If they have access to live deal mandates and the ability to connect with other dealmakers, that’s even better.  

Comps analysis – Finding precise comps is difficult. Dealmakers need flexible filters and deep data to ensure their comps reflect the reality of their deal.  

Trip planning – Travel is only valuable if it drives relationships. Dealmakers need to be able to find conferences, trade shows, and events that matter most in their industry. Being able to search within attendee lists and reach out to executives with verified contact information adds a major competitive edge.  

Pipeline management – Managing a pipeline requires structure and adaptability. The ability to create custom labels that match individual deal processes helps dealmakers work more efficiently. They also need to be able to document their interactions and collaborate with their team.  

Relationship tracking – Relationships can live in many places. Using a private market platform with a bi-directional CRM integration allows dealmakers to see their most important Salesforce, Dealcloud, or Hubspot data without switching between systems.  

Buyer list building – When it’s time to exit, identifying the right buyers is critical. Grata’s extensive breath of data and purpose-built filters allow users to search across 20,000 financial sponsors and 100,000 strategic buyers based on investment criteria and past deals. Build buyer lists and run exit analyses rooted in data not guesswork

Get Full Market Visibility with Grata

Grata has the coverage, data depth, and comprehensive workflows that private market dealmakers need — all in one sleek, user-friendly platform. Learn about how we’re changing the game for dealmakers around the world here.

Ready for full visibility into your market? Schedule a demo to get started.