How to Increase Your Proprietary Deal Flow for M&A

— 5 min read

It's no secret that mergers and acquisitions continue to have a promising future, but where does your company fit into that picture?

According to the Institute for Mergers, Acquisitions and Alliances (IMAA), M&A was valued at approximately $3.7 trillion in 2019, across nearly 50,000 deals.

While many deals are traditionally sourced through intermediaries and advisors, proprietary deals present a unique opportunity to firms across the globe.

Proprietary deals do require more legwork up front — but they also allow you to find opportunities with lesser-known companies, conduct one-on-one negotiations with the seller, and speed up the process of information gathering.

In other words, your company is in the drivers' seat to exponentially increase deal flows.

What Is Proprietary Deal Flow?

To explain proprietary deal flow, we must start with what proprietary deals are: deals where one firm - hopefully yours - has the chance to purchase or invest in a company without any competition.

Most often, this happens when there is a pre-existing relationship between a firm and a company, or when the match between the two is very clear.

In addition, it’s way more likely that a proprietary deal will happen when the target company is not actively looking for deals, and therefore is not publicly looking for investors. It probably doesn’t even share financial data online.

Now, proprietary deal flow is the steady stream of such exclusive investment opportunities that a particular firm has access to. This usually comes due to its strong relationships with companies, intermediaries, and industry insiders.

Essentially, it’s the pipeline of unique investment opportunities that are not available to the wider market, making it a highly valuable resource for private equity and investment banking firms.

The advantages of proprietary deal flow include the ability to invest in high-quality assets before other market participants, negotiate better terms and valuations, and maintain a competitive edge.

Moreover, proprietary deal flow can lead to better deal sourcing, as firms with strong proprietary deal flow are often seen as more attractive partners to potential clients and can therefore attract more deals.

To maintain and improve their proprietary deal flow, firms must invest heavily in relationship-building with potential clients, industry experts, and other intermediaries.

The Benefits Of Proprietary Deals & A Proprietary Deal Flow

The benefits of a proprietary deal flow include a lack of competition in the deal, resulting in a better price for the company being acquired.

Moreover, since these deals happen privately, firms can negotiate and close the deal much faster than in traditional auction formats.

The other main benefit of proprietary deal flow is that firms can gain a deeper understanding of the target company, leading to better strategic decisions and potentially higher returns on investment.

This happens because of the more intimate relationship required to make a proprietary deal - plus, since the deal negotiations are exclusive, there is much more opportunity to learn more about the business.

Overall, a proprietary deal flow can provide significant advantages for firms looking to invest in private companies. The question is: how can you increase proprietary deal flow?

How To Increase Deal Flow

1. Set up a website

Any modern company needs a high-quality website so potential prospects can research you and your company. List your mission, team bios, a portfolio (or prior transactions if you don't have a portfolio yet), contact information, and relevant social media handles.

Even if your team is small and agile, you can easily set up a website without learning to code through platforms like Squarespace and Wix. These platforms are also automatically mobile-friendly, so people can check out your company on the go.

2. Use LinkedIn

A 2020 study conducted by HootSuite found that 4 out of 5 people on LinkedIn use the platform to drive business decisions, and 89% of B2B marketers use LinkedIn for lead generation.

Having a digital presence on LinkedIn signals to prospects that your company is established and legitimate. It also helps give them an idea of how you work and play with others. Publishing thought pieces on LinkedIn, commenting on posts from people in your industry, and engaging with others is a great way to boost your presence and show you're trustworthy.

3. Pin down a company data source

According to a 2020 study conducted by Accenture, 80% of executives agree that M&A activities require third-party providers for new technology adoption.

Googling only goes so far when you're looking to build out a deal flow. Look into databases or company search engines to keep track of which sources provide the most lucrative and effective leads for you. It may also be worth tracking how much time it takes for you to find those leads, since some methods are way more time-consuming than others.

4. Get a data source for contact information

Keeping track of all your prospective deals can quickly get messy. Contact databases don't always have what investors need to know about companies, which is why it's helpful to build out your own. Using LinkedIn browser plug-ins is one way to get started.

5. Get a CRM system

CRM, or customer relationship management, makes it easier for you to manage interactions with prospective customers. This will keep you from repeating the same interactions or losing vital information. They also help you collect data on which type of prospects are the best to close.

Some of the most popular options include:

  • Salesforce – The industry standard for most modern companies
  • DealCloud – A deal sourcing and fund management platform for capital markets
  • Affinity – Another popular option for people who work in venture capital, private equity, and investment banking
  • HubSpot – A multi-use tool that best fits a marketing-driven strategy

6. Use an outbound sales automation platform

Automating outbound sales messages spare you a good amount of manual labor, then allow you to focus on tailored discussions once a prospect responds. It's important to develop a strong messaging cadence that hits on your company's most valuable points, and delivers emails spaced out over time so you don't overwhelm prospects.

Some of the most popular outbound platforms are:

  • Outreach – Offers sales sequences, multichannel communication, and personalization at scale
  • SalesLoft – Helps B2B sellers integrate with top CRMs, including features of cadence, automation, and analytics
  • Reply – Automates email search, LinkedIn outreach, personal emails, and calls
  • ActiveCampaign – Email marketing and automation tools for e-commerce, digital businesses, and B2B companies
  • HubSpot – As mentioned above, this tool has a sales automation platform automatically built-in

7. Hire interns for help

Building a pipeline of deal flows is important work, but also very time-consuming if you're not using a specialized search engine or tech stack. College students and other recent graduates are a great option if you need to focus your energy on higher-level work. Just make sure to avoid free internships to keep your employment practices aboveboard.

8. Get involved in the community

Similar to joining trade organizations, making yourself an active presence in the community is one of the best ways to establish your company. Attend events, post thoughtful answers on forums, and slowly build up your reputation as a respectable leader who is here to help.

Grata can help

Grata is a modern company search engine for proprietary deal sourcing and targeted B2B campaigns. Grata’s search engine enables you to find private companies by strategic fit: what they do, how they’re positioned, and the markets they target.

Break free from legacy databases and Google search and leverage NLP-driven search to find companies that are right for you. You can learn more about Grata by speaking with a member of our team. Get started here.

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