
The PE Playbook: Beauty & Aesthetics
Explore the latest M&A trends in the beauty and aesthetics space, from revenue growth markets to recent fragmentation and acquisitions.
Consumer
Private Equity
Market Trends

Contributors
The lipstick effect is the theory that consumers more frequently splurge on smaller luxuries — like lipstick and other beauty products — during economic downturns as a way to keep their spirits up. (Retail therapy, anyone?)

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