MARKET FRAGMENTATION

Map the Market.
Make Your Move.

Use real data — not instinct — to segment industries, understand market density, and pinpoint opportunities.

See the Full Picture

of Your Market

a blue bar graph with black background

Analyze comparable transactions

a blue pie chart with a triangle

Build segment definitions from the ground up

a blue pie chart with a triangle

Spot gaps and define TAM clearly

access bg

Expand Your Perspective.

Schedule a Demo

Trusted by over 2,000+ global customers, 35 of the top 40 firms, and 9 of the top 10 management consulting firms

MARKET FRAGMENTATION

Gain a deeper understanding of the opportunities in your space

Define

Define your market using keywords, industry classifications, or your lists.

a screenshot of a computer

Identify

Identify the top players in the space and the share of the industry they control.

a blue and white pie chart

Uncover

Uncover opportunities in the market using Grata’s ownership and size data.

a screenshot of a graph

WHY CUSTOMERS LOVE GRATA

"It's both for market mapping—for example, understanding the POS market in Sweden—and for origination. We generate a long list of targets and then enrich that list with details about the players before narrowing down to the most relevant companies."

Strategic Acquirer

"I use Grata primarily for opportunity analysis—understanding market maturity by looking at who’s in a space, their profiles, size, and maturity. Talking to one company often exposes an opportunity, and then I use Grata to explore the broader universe of companies, preemptively identifying targets before a call."

Strategic Acquirer

Schedule a demo to get started

From family-owned roofing companies to PE-backed enterprise software and everything in-between, Grata has the data you need.

Frequently Asked
Questions

‍

Understanding ownership concentration helps teams identify fragmented markets, assess consolidation opportunities, and prioritize sectors where sourcing efforts are most likely to uncover attractive targets.

Fragmentation data is entirely customizable based on the market that you define. Any filter you add to your market will generate a completely new view of fragmentation data.

Market Fragmentation helps teams understand ownership concentration, competitive density, and investor activity across a market, creating a more complete view of where opportunities exist and how competition is evolving.

Check Out Additional Market Fragmentation Resources Here

Find Your Niche.