GRATA VS. PITCHBOOK
If it's already in PitchBook, it's probably too late.
You can’t make confident investment decisions if PitchBook is missing most of the private market. Grata is a PitchBook alternative that gives deal teams full market visibility across founder-owned and lower middle market companies, powered by investment-grade data verified to 99% accuracy, AI-powered search, and end-to-end sourcing workflows in a single platform.
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“If I had to choose one or the other, I'd probably choose Grata over PitchBook. PitchBook is expensive and really only for VC portfolio-backed data and funding rounds, but Grata is better overall for my needs.”
PitchBook misses the companies that matter most.
PROBLEM 1
PitchBook is built for companies that are already visible
Traditional private market databases often miss founder-owned and bootstrapped companies that haven’t raised capital or completed transactions.
PROBLEM 2
Research platforms weren’t built for deal sourcing
Deep financial and transaction data is useful after a company is identified, but sourcing teams still need workflows for qualification, outreach, relationship management, and pipeline generation.
PROBLEM 3
The wrong data won’t create better opportunities
Most deal teams don’t need more fund-level minutiae. They need clean, comprehensive transaction and target data they can actually act on.
SOLUTION
Grata replaces research-first platforms with sourcing-first execution.
FULL MARKET VISIBILITY
Discover companies beyond traditional private market datasets
Grata combines AI-powered discovery with proprietary and exclusive data sources to uncover founder-owned and lower middle market companies often absent from traditional private market databases like PitchBook.
END-TO-END WORKFLOWS
Built for modern deal sourcing teams
PitchBook helps teams research known companies. Grata helps deal teams discover, engage, and manage the next ones with sourcing workflows built for outreach, relationship management, and proprietary pipeline generation.
ALWAYS BE FIRST TO THE DEAL
Stop sourcing deals after the market already found them
Grata helps deal teams identify and engage companies before they enter competitive sale processes, leading to earlier conversations, stronger positioning, and more chances to win.
“I was a PitchBook power user and thought I couldn't do my job without it, but I don't know if that's true anymore. Grata is doing a really great job and has capabilities that PitchBook doesn't have.”
Why teams choose Grata over Pitchbook
Grata
CORE PLATFORM FOCUS
CORE PLATFORM FOCUS
21M+ company records, compiled from automated sources to support broad global sourcing
MARKET COVERAGE
MARKET COVERAGE
21M+ company records, compiled from automated sources to support broad global sourcing
DATA QUALITY
DATA QUALITY
21M+ company records, compiled from automated sources to support broad global sourcing
AI CAPABILITIES
AI CAPABILITIES
21M+ company records, compiled from automated sources to support broad global sourcing
PROPRIETARY OPPORTUNITY DISCOVERY
PROPRIETARY OPPORTUNITY DISCOVERY
21M+ company records, compiled from automated sources to support broad global sourcing
DEAL SOURCING WORKFLOWS
DEAL SOURCING WORKFLOWS
21M+ company records, compiled from automated sources to support broad global sourcing
OUTREACH & RELATIONSHIP MANAGEMENT
OUTREACH & RELATIONSHIP MANAGEMENT
21M+ company records, compiled from automated sources to support broad global sourcing
PIPELINE MANAGEMENT
PIPELINE MANAGEMENT
21M+ company records, compiled from automated sources to support broad global sourcing
LIVE DEAL NETWORK
LIVE DEAL NETWORK
21M+ company records, compiled from automated sources to support broad global sourcing
ideal user
ideal user
21M+ company records, compiled from automated sources to support broad global sourcing
BEST FOR
BEST FOR
21M+ company records, compiled from automated sources to support broad global sourcing
Grata
Coverage
Coverage
Proprietary deal sourcing & origination workflows
AI MATURITY
AI MATURITY
Full market visibility across founder-owned, bootstrapped, and lower middle market companies
SEARCH ACCURACY
SEARCH ACCURACY
Investment-grade data verified to 99% accuracy
INTELLIGENCE FEATURES
INTELLIGENCE FEATURES
AI-powered search, company discovery, and workflow automation
CONTACT DATA
CONTACT DATA
Built to surface opportunities before formal sale processes begin
FINANCIAL DATA
FINANCIAL DATA
End-to-end workflows for search, qualification, outreach, and pipeline management
CRM INTEGRATION
CRM INTEGRATION
Relationship mapping, CRM enrichment, and outreach workflows
DEAL SEARCH
DEAL SEARCH
Built-in pipeline and business development workflows
LIVE DEAL NETWORK
LIVE DEAL NETWORK
Exclusive access to active, advisor‑shared deals with filters for industry, EBITDA, geography, and more
LIVE DEAL NETWORK
LIVE DEAL NETWORK
Deal origination, business development, sourcing, and research teams
LIVE DEAL NETWORK
LIVE DEAL NETWORK
Discovering and engaging companies earlier
PitchBook
Coverage
Coverage
Private market research & financial intelligence
AI MATURITY
AI MATURITY
Limited to coverage of PE/VC-backed and transacted companies
AGENTIC SEARCH
AGENTIC SEARCH
Transaction, cap table, and investment data
SEARCH ACCURACY
SEARCH ACCURACY
AI copilots, assistants, and research integrations
INTELLIGENCE FEATURES
INTELLIGENCE FEATURES
Limited to active and historical market activity
CONTACT DATA
CONTACT DATA
Research-centric workflows with expanding sourcing capabilities
FINANCIAL DATA
FINANCIAL DATA
Contact and CRM integrations available
CRM INTEGRATION
CRM INTEGRATION
Primarily focused on research and intelligence workflows
DEAL SEARCH
DEAL SEARCH
Not available
LIVE DEAL NETWORK
LIVE DEAL NETWORK
Investment, research, and strategy teams
LIVE DEAL NETWORK
LIVE DEAL NETWORK
Researching known companies, investors, and deals
Trusted by the dealmakers who need the full picture.
“Grata does a great job when I need quick results, like finding the top 40 companies with specific criteria.”
“From a sourcing perspective, it was as comprehensive and accurate as it can get, and the user interface was really nice. In terms of what has intrigued us the most, it's definitely sourcing for new deals. As we were testing Grata, I felt it was the easiest and quickest way. In the past, we were really just Googling, which was terrible, so Grata brought more efficiency.”
You can research the market—or get ahead of it. Let’s chat.
See why deal sourcing teams use Grata to generate proprietary pipeline beyond traditional private market databases like PitchBook.